Almost half of your clicks are bots
We once ran an experiment to see whether the numbers of clicks reported by the different social media networks matched with that of our own Veracity platform’s records.
To no-one’s surprise, they didn’t.
All posts by: Louise Auty
Your advertising marketing spend is being killed by fraud
Although the UK’s advertising market spend saw an increase in 2023 to £9.6bn – ad fraud still remains the biggest threat to budgets.
According to the latest IPA Bellweather report, marketing budgets saw their biggest growth since 2014 but ad fraud also hit an estimated $84 billion in the same year.
It’s the Christmas 2023 advert round-up time!
While it’s not illegal to use a web traffic generator it’s something that businesses who want to protect their brand should shy away from.
Web traffic bots are computer programs that can be launched on a network to artificially create traffic on websites and social media. They’ve become more prominent in recent years, but web traffic generators first appeared in the mid 2000s.
UK Advertising Industry sets up AI Taskforce
The UK Advertising Association has set up a new AI taskforce which it hopes will map both the opportunities and risks which the technology poses for the industry.
Meeting for the first time on September 26th, the intention behind the AI taskforce is to build a coordinated policy approach in recognition of the rapid need to establish ethical safeguards, as well as develop industry guidelines.
What’s not to miss at Leeds Digital Festival 2023
We’re approaching Leeds Digital Festival 2023 and it’s once again time for a round-up of our highlights and events you don’t want to miss.
Heading into its eighth year, Leeds Digital Festival 2023 is an open, collaborative celebration of digital culture in all its forms.
Carbon savings from bot reduction
Has your brand considered its global impact on the climate and thought about what carbon savings it can make?
Sustainability was a big marketing trend for 2022 and it’s one area where a positive impact can have a significant attraction for new customers.
Steps to take for Cyber Security Protection
Cyber security protection needn’t be a daunting challenge for any business but it’s certainly one all should be getting to grips with.
The recent exposure of vulnerabilities at the BBC, British Airways, Aer Lingus, Boots the Chemist, and others demonstrated that even the largest organisations can still become victims of cyber crime.
The dangers of bot web traffic generators
While it’s not illegal to use a web traffic generator it’s something that businesses who want to protect their brand should shy away from.
Web traffic bots are computer programs that can be launched on a network to artificially create traffic on websites and social media. They’ve become more prominent in recent years, but web traffic generators first appeared in the mid 2000s.
State of fake traffic in 2023
If you’ve never considered the effect fake traffic can have on your brand’s success – or failure – then now is the time.
According to the first annual State of Fake Traffic report from Go-to-Market Security leaders CHEQ, fake traffic – once the domain of IT and Security departments – has now become such a concern that today’s C-suite has realised it can threaten the overall security of a business.
Cyber attacks on the rise
The rise in cyber attacks could make them uninsurable according to the head of one of Europe’s biggest insurance companies Zurich.
Mario Greco, CEO at the Swiss-based company, told the Financial Times that cyber attacks, rather than natural disasters, would become uninsurable if the disruption from hacks continues to rise.
What happens now that Tech Nation has gone?
The news that Tech Nation would cease operating from March 31st – after losing out on £12m in government funding to Barclays – brought to an end more than a decade of support for the UK’s tech startups from the organisation.
More than 140 UK tech founders, executives and investors responded with an open letter to the Government, organised by The Coalition for a Digital Economy (Coadec), which raised concerns about the news that the public funding had been awarded to Barclays.
Malicious bots can damage your company reputation
Bots can cause multiple types of damage to your brand’s website and – by extension – your company reputation.
Misinformation is one of the many ways bots cause issues worldwide and, while you may think your brand is safe from that type of attack, the technology used to create bots which spread false data can also be used to cripple legitimate businesses.
Award-winning malicious bot protection.
Cyber Award Winner 2021
AI-Enabled Data Solution of the Year – DataIQ Awards 2023 Finalist
Tech Innovation of the Year Winner – Leeds Digital Festival Awards
Cyber Security Company of the Year – UK Business Tech Awards 2023 Finalist
Best Use of AI – Tech Awards 2023 – Highly Commended
UK’s Most Innovative Cyber SME 2024 –
Runner Up
