Click fraud rises should be a concern for anyone involved in digital marketing with Juniper Research predicting nearly $1b will be lost to ad fraud by the end of 2024.
This loss of around $85b is estimated to be 22% of all ad spend and Juniper Research is predicting it will continue to rise, reaching around $170b by 2028.
Ad fraud is a complex and ever evolving issue and it will damage your business reputation if you fall victim to it.
The fall-out from having your business’ adverts appear on problematic web pages, or from your company being a victim of a cyber-attack, is both financially painful and damaging to your business reputation.
Cyber Security for charities & third sector should be a priority as almost a quarter of all UK charities were the victims of a cyber-attack in 2023.
The figures come from the Cyber Security Breaches Survey, published by the Department for Science, Innovation and Technology and highlight the dangers charities and third sector organisations face from cyber criminals.
Non-human interactions – or bot clicks – are responsible for almost half of all internet traffic – standing currently at 47.4 per cent.
With the rise in the internet being at the heart of so many critical business functions, comes the rise of malicious bots deliberately programmed to act in bad faith.
The UK has been at the forefront of the global gambling industry for nearly two decades, passing laws to regulate remote gaming as early as 2005.
It also has the largest regulated online gambling marketing in the world, generating a total gross gambling yield (GGY) of £15.1 billion in the period between April 2022 and March 2023.
Back in 2019 we ran a talk for Leeds Digital Festival – The Bots Are Coming. It’s 2024 and the bots are here and they’re wreaking havoc.
Globally the estimated digital advertising spend lost to ad fraud in 2022 came to $68 billion according to research from Juniper.
We once ran an experiment to see whether the numbers of clicks reported by the different social media networks matched with that of our own Veracity platform’s records.
To no-one’s surprise, they didn’t.
Although the UK’s advertising market spend saw an increase in 2023 to £9.6bn – ad fraud still remains the biggest threat to budgets.
According to the latest IPA Bellweather report, marketing budgets saw their biggest growth since 2014 but ad fraud also hit an estimated $84 billion in the same year.
While it’s not illegal to use a web traffic generator it’s something that businesses who want to protect their brand should shy away from.
Web traffic bots are computer programs that can be launched on a network to artificially create traffic on websites and social media. They’ve become more prominent in recent years, but web traffic generators first appeared in the mid 2000s.
The UK Advertising Association has set up a new AI taskforce which it hopes will map both the opportunities and risks which the technology poses for the industry.
Meeting for the first time on September 26th, the intention behind the AI taskforce is to build a coordinated policy approach in recognition of the rapid need to establish ethical safeguards, as well as develop industry guidelines.
We’re approaching Leeds Digital Festival 2023 and it’s once again time for a round-up of our highlights and events you don’t want to miss.
Heading into its eighth year, Leeds Digital Festival 2023 is an open, collaborative celebration of digital culture in all its forms.
Has your brand considered its global impact on the climate and thought about what carbon savings it can make?
Sustainability was a big marketing trend for 2022 and it’s one area where a positive impact can have a significant attraction for new customers.
Award-winning malicious bot protection.
Cyber Award Winner 2021
AI-Enabled Data Solution of the Year – DataIQ Awards 2023 Finalist
Tech Innovation of the Year Winner – Leeds Digital Festival Awards
Cyber Security Company of the Year – UK Business Tech Awards 2023 Finalist
Best Use of AI – Tech Awards 2023 – Highly Commended
UK’s Most Innovative Cyber SME 2024 –
Runner Up
