All posts by: Louise Auty

About Louise Auty
14th May 2024

Ad Fraud is damaging your business reputation

Ad fraud is a complex and ever evolving issue and it will damage your business reputation if you fall victim to it.

The fall-out from having your business’ adverts appear on problematic web pages, or from your company being a victim of a cyber-attack, is both financially painful and damaging to your business reputation.

Ad Fraud Prevention
24th Apr 2024

How to beat the bot clicks

Non-human interactions – or bot clicks – are responsible for almost half of all internet traffic – standing currently at 47.4 per cent. 

With the rise in the internet being at the heart of so many critical business functions, comes the rise of malicious bots deliberately programmed to act in bad faith. 

Industry Insight
1st Dec 2023

It’s the Christmas 2023 advert round-up time!

While it’s not illegal to use a web traffic generator it’s something that businesses who want to protect their brand should shy away from.

Web traffic bots are computer programs that can be launched on a network to artificially create traffic on websites and social media. They’ve become more prominent in recent years, but web traffic generators first appeared in the mid 2000s.

Digital Marketing
16th Oct 2023

UK Advertising Industry sets up AI Taskforce

The UK Advertising Association has set up a new AI taskforce which it hopes will map both the opportunities and risks which the technology poses for the industry.

Meeting for the first time on September 26th, the intention behind the AI taskforce is to build a coordinated policy approach in recognition of the rapid need to establish ethical safeguards, as well as develop industry guidelines.

Industry Insight
5th Sep 2023

Carbon savings from bot reduction

Has your brand considered its global impact on the climate and thought about what carbon savings it can make?

Sustainability was a big marketing trend for 2022 and it’s one area where a positive impact can have a significant attraction for new customers.

Industry Insight

Award-winning malicious bot protection.

Cyber Award Winner 2021

AI-Enabled Data Solution of the Year – DataIQ Awards 2023 Finalist

Tech Innovation of the Year Winner – Leeds Digital Festival Awards

Cyber Security Company of the Year – UK Business Tech Awards 2023 Finalist

Best Use of AI – Tech Awards 2023 – Highly Commended

UK’s Most Innovative Cyber SME 2024 –
Runner Up