Digital Marketing

13th Jan 2022

10 digital marketing trends in 2022

It won’t be any surprise to marketers that many of the digital marketing trends in 2022 are data-driven to enable improvements in the customer experience and campaign performance.

With the world entering the third year of a global pandemic, people are becoming both resigned to their changed work and leisure environments, but also weary of the old school “sell, sell, sell” marketing approach.

Digital Marketing, Industry Insight
24th Nov 2021

It’s the Christmas 2021 advert round-up time

In contrast to last year’s pared down celebrations the Christmas advert 2021 season has kicked off with everything from alien visitations to Sainsbury’s on the nose “Christmas to Savour” ad featuring Etta James’ At Last.

Sainsbury’s worked with agency Wieden+Kennedy to create an advert which sees a large gathering of family and friends for Christmas dinner with grandpa having trouble cracking a nut, kids hiding under the table with some goodies and a dog jumping up and down begging for food.

Digital Marketing, Industry Insight
18th Nov 2021

Facebook Ads Manager – the definitive guide

Did you know that more than three million businesses around the world use Facebook and its Facebook Ad Manager tool to market and advertise themselves?

We live online, on social platforms including Facebook that provide the ideal opportunity to get in front of millions of people quickly and easily. Facebook advertising can be incredibly beneficial to your business. Let us tell you why Facebook advertising is a no brainer.

Digital Marketing
27th Oct 2021

Driving Facebook performance in 2022

If we first off jump back to the start of 2020, Facebook rates were reasonable and, as an advertising platform, the social media giant was stable and performed well.

There was always the question of over reporting and the odd court case over inflated stats, but it was easy for advertisers to drive cost effective conversions using Facebook’s in-platform data.

Digital Marketing
22nd Oct 2021

What impressions do you pay for in your ad spend?

You’re probably using a mix of CPC and CPM bidding strategies across your campaigns.  You also may begrudgingly accept that not all those ad impressions you’re paying for are genuine views of your ads, so do you know what you’re really paying for in an ad impression?

When an advert loads, or is served on a page, the advertiser is charged for that impression. But the exact nature of what’s deemed an impression differs by ad channel, and Google and Facebook have a slightly different approach.

Digital Marketing
1st Oct 2021

What marketers can do to create good quality data

With the impending demise of third party cookies the importance of having good quality data – and knowing how to keep it safe – is becoming increasingly critical for marketers.

While the death of the cookie isn’t on the cards for a couple of years, given Google’s announcement it would be delaying the implementation of its blocking for at least two years, it is going to happen.

Digital Marketing

Award-winning malicious bot protection.

Cyber Award Winner 2021

AI-Enabled Data Solution of the Year – DataIQ Awards 2023 Finalist

Tech Innovation of the Year Winner – Leeds Digital Festival Awards

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