The rise in cyber attacks could make them uninsurable according to the head of one of Europe’s biggest insurance companies Zurich.
Mario Greco, CEO at the Swiss-based company, told the Financial Times that cyber attacks, rather than natural disasters, would become uninsurable if the disruption from hacks continues to rise.
Bots can cause multiple types of damage to your brand’s website and – by extension – your company reputation.
Misinformation is one of the many ways bots cause issues worldwide and, while you may think your brand is safe from that type of attack, the technology used to create bots which spread false data can also be used to cripple legitimate businesses.
Bot traffic is a key component of digital ad fraud, the cost of which is projected to climb from $35 billion in 2018 to $100 billion in 2023.
E-commerce applications and login portals are the most common targets of advanced persistent bot traffic.
Consumers would stop doing business with a company known to have experienced data breaches.
According to an IBM report, nearly half of consumers surveyed said they had taken this action. This is alarming news when coupled with the global average cost of a data breach reaching an all-time high of $4.35 million for studied organisations.
We’ve talked a lot about bots here at Veracity but all business owners need to be aware of the very real danger they pose for your brand website.
Bots aren’t always a bad thing, they help us order food, they’re used in apps to support customer service and many of them exist to help the world wide web function and allow the internet to work as it should do.
