What is a good bounce rate for PPC? As an online advertiser, you’ve no doubt asked yourself this question before, done a Google search and not found a particularly helpful answer.
That’s because it’s not that clear-cut; however, we will outline the ways that you can evaluate your PPC campaign bounce rate, whether you’re e-commerce or B2B.
Google announced this week (June 24th) that it is delaying the implementation of third party cookie blocking by almost two years.
The company’s decision to take a more responsible approach and work with all interested parties will be a relief for many PPC managers who now have until mid to late 2023 to prepare.
One of the strongest tools in the Facebook audience targeting arsenal is the Lookalike Audience (LAL).
Facebook provides a vast amount of ways to reach potential customers and what makes Lookalike Audiences so powerful is their ability to reach new audiences more inclined to like what you have to offer.
Audio as a brand awareness platform is one which digital marketers can’t afford to overlook as both Podcasts and Clubhouse continue to gain momentum.
Podcasts have been around a while. Previously known as “audio blogging”, they have roots dating back to the 1980s but they took off from 2004 and there are now more than 115,000 English-language ones available on the internet.
Facebook retargeting ads is the platform’s strongest asset, allowing advertisers to retarget anyone that has interacted on Facebook with their page or event or off Facebook, on their website or app using the Facebook tracking pixel.
In this post, we are going to take a closer look at why a Facebook retargeting strategy is a vital part of a paid social campaign and how advertisers can adapt to Apple’s IOS 14.5 update.
Facebook and Apple have been embroiled in a fight over access to people’s data for some time now and the stakes just got higher with the release of Apple’s latest iOS.
The iPhone operating system, iOS 14.5 came into effect last week and it means that users of Apple products will now have to actively give permission for Facebook, and other companies which sell mobile advertising, to use their data.
Google’s responsive search ads (RSAs) were introduced in 2018, and it was one of the biggest changes to the platform since they brought out expanded search ads back in 2016.
With responsive search ads, rather than testing different expanded ads you can use Google’s algorithms to do the legwork for you.
One of the challenges when running PPC campaigns is that once they are setup and working well it is easy to take you eyes off the ball. This is especially true if your marketing job is multi-disciplinary and, metaphorically speaking, not dissimilar to spinning plates at the circus.
Google’s cookie tracking changes – the digital giant is planning to make third party cookies obsolete in its Chrome browser by 2022 – has significant impact for marketers but all is not lost.
If you only use cookies to track your customer visitor behaviour, preferences and basic demographics while they’re on your website, you’re unlikely to be seriously impacted by the removal of third party cookies, expected to take place by the end of 2022.
Two of Veracity’s co-founders have been announced as guest speakers at an upcoming free virtual event hosted by London’s leading commercial think-tank Z/Yen.
CEO Nigel Bridges and CTO & data lead Stewart Boutcher will deliver a talk entitled “Humanity Detection In Digital Advertising, Using Smart Ledgers” at the Financial Services Club virtual event on March 30th.
Responsive display ads (RDA) have been Google’s default on their Display Network (GDN) since 2019.
GDN is the most popular online advertising display network and when used in the right way, it outperforms both Facebook and Instagram as an awareness-building tool according to Wordstream.
Latest research shows that poor quality data is the number one reason for uninformed marketing decisions.
Only 54% of marketing decisions are being influenced by marketing analytics according to Gartner’s latest Marketing Data and Analytics Survey 2020.
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