Veracity Blog

28th Jul 2020

How Do I Justify My Marketing Campaign Budget?

In today’s uncertain times one of the most common queries has been how do I justify my marketing campaign budget?
With reduced hours because of COVID-19, many teams coping with working from home, the uncertainty over long-term marketing strategies, and the short-term fears about the economy, it’s been a difficult few months for anyone working in digital marketing and social media.

Digital marketing, Social media
28th Feb 2020

What Is A Digital Marketing Strategy? Do You Need One?

No-one working in marketing should need to be told about the importance of having a digital marketing strategy – it’s the map on which all campaigns and customer journeys should be marked upon.
But a surprisingly large number of businesses don’t bother with a marketing plan at all and certainly not one which focuses on how they use social media to create an effective digital marketing strategy.

Digital marketing, Social media
2nd Dec 2019

The UK Police Digital Memorial launch

Members of the Veracity Team were delighted to be at Twitter HQ in London on November 12 to support the launch of the digital memorial element of the new UK Police Memorial.
Veracity has been involved with the UK Police Memorial Trust since 2015.

Business
12th Sep 2019

Marketing Agencies need a new operating model

According to data from Kingston Smith, average marketing agency profit margins have gone from 30% in the 1960s to 9% in 2018. The existing model of time-based pricing is failing and agencies face competition from big consulting, the FANGs and client insourcing. Charging by the hour encourages agencies to put more people on client projects […]

Business

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