Almost half of your clicks are bots
We once ran an experiment to see whether the numbers of clicks reported by the different social media networks matched with that of our own Veracity platform’s records.
To no-one’s surprise, they didn’t.
Veracity Blog
Your advertising marketing spend is being killed by fraud
Although the UK’s advertising market spend saw an increase in 2023 to £9.6bn – ad fraud still remains the biggest threat to budgets.
According to the latest IPA Bellweather report, marketing budgets saw their biggest growth since 2014 but ad fraud also hit an estimated $84 billion in the same year.
Phishing attacks: Defending your legal organisation
Phishing affects everyone but the Legal Sector is more attractive for cyber criminals due to the nature of the business, indeed the 32nd annual PwC Annual Law Firms’ Survey 2023 revealed that 85 per cent of the UK’s Top 100 firms are extremely, or somewhat, concerned about cyber threats.
Reputation is critical to the business of law, which makes legal practices attractive targets for extortion. The Legal Sector is additionally more vulnerable because of the amount of highly sensitive information businesses carry, as well as the large volumes of money they can be dealing with. This makes organisations in the sector especially targeted by phishing attacks.
Veracity Trust Network in SE Asia and Dubai
Veracity Trust Network recently hosted an event in Singapore in partnership with Asia Market Entry at the Boat Quay.
The event was attended by Veracity Trust Network’s CTO Stewart Boutcher, his second visit to the region in recent weeks, and was an introduction to Singapore’s Martech, AdTech and Cyber communities.
Veracity Trust Network expanding in the Asia Pacific market
Veracity Trust Network recently hosted an event in Singapore in partnership with Asia Market Entry at the Boat Quay.
The event was attended by Veracity Trust Network’s CTO Stewart Boutcher, his second visit to the region in recent weeks, and was an introduction to Singapore’s Martech, AdTech and Cyber communities.
What is Credential Stuffing?
The UK reached its highest level of ransomware attacks in 2022 according to figures available from the Information Commission’s Office – at 34% of all reported cybercrime.
Criminals compromised data on potentially more than 5.3 million people from over 700 organisations according to the Data security incident trends report released by the ICO, covering the period up to Q3 2023.
UK businesses see highest level of ransomware attacks
The UK reached its highest level of ransomware attacks in 2022 according to figures available from the Information Commission’s Office – at 34% of all reported cybercrime.
Criminals compromised data on potentially more than 5.3 million people from over 700 organisations according to the Data security incident trends report released by the ICO, covering the period up to Q3 2023.
What happens now after the UK AI Summit?
One of the biggest takeaways from the UK AI Summit was the signing of a declaration establishing a shared understanding of the opportunities and risks posed by frontier AI.
Almost 30 countries, including the UK, the US, Australia and China, along with the European Union, signed the Bletchley Declaration, which recognises the need for governments to work together to meet the most significant AI challenges.
It’s the Christmas 2023 advert round-up time!
While it’s not illegal to use a web traffic generator it’s something that businesses who want to protect their brand should shy away from.
Web traffic bots are computer programs that can be launched on a network to artificially create traffic on websites and social media. They’ve become more prominent in recent years, but web traffic generators first appeared in the mid 2000s.
What is Phishing?
One of the easiest ways attackers can access your system is through the use of phishing scams and it’s something you need to monitor.
Essentially, phishing is when attackers attempt to trick users into “doing the wrong thing”.
This can take the form of encouraging them to click a “bad link” that downloads malware to their device, or by directing them to a dodgy website, or through trying to gain information for later scams or fraudulent attacks.
Veracity’s CEO visits Europe for cyber events
Veracity Trust Network’s CEO is heading to Europe for two cyber related events later this month.
Nigel Bridges will be representing VTN at the CEE Cyber Security Forum being held at The British Embassy in Vienna on November 21 and 22nd, hosted by the Department for Business and Trade and the British Ambassador in Vienna.
Nigel will then travel to Helsinki to visit Slush 23 on November 30th and December 1st as part of the Plexal Cyber Runway Scale programme funded by DSIT.
Veracity CTO joins UK Trade Delegation to Singapore’s GovWare
Veracity Trust Network’s CTO Stewart Boutcher has been in Singapore and Malaysia as part of a UK Trade Delegation attending GovWare.
GovWare, the Asian region’s premier cybersecurity information and connectivity platform, offers multi-channel touchpoints to drive community intel sharing, training and strategic collaborations and takes place alongside Singapore International Cyber Week.
Award-winning malicious bot protection.
Cyber Award Winner 2021
AI-Enabled Data Solution of the Year – DataIQ Awards 2023 Finalist
Tech Innovation of the Year Winner – Leeds Digital Festival Awards
Cyber Security Company of the Year – UK Business Tech Awards 2023 Finalist
Best Use of AI – Tech Awards 2023 – Highly Commended
UK’s Most Innovative Cyber SME 2024 –
Runner Up
