Veracity Blog

8th Mar 2023

The Great British Tech Off

Veracity Trust Network CEO Nigel Bridges and CTO Stewart Boutcher were in Brussels this week at the Great British Tech Off.

Veracity Trust Network was one of 10 high-potential UK companies specifically selected for the event.

This annual networking and presentation event, held at the British Embassy, aims to create an environment that fosters collaboration between the UK and Belgian Tech sectors facilitated by the UK DIT.

Industry Insight, Veracity News
20th Feb 2023

Leeds City Region’s FinTech sector doubles in size since 2020

Leeds City Region’s FinTech sector has doubled since 2020 and is responsible for adding more than £700m in gross value to the area according to a new report.

Whitecap Consulting identified more than 100 FinTech firms in the Leeds City Region, the vast majority of which are start-ups and scaleups, a segment which has tripled in number over the last three years.

Industry Insight
18th Jan 2023

Top marketing challenges facing teams in 2023

During the last few years digital advertisers have faced multiple marketing challenges which seemed to have stretched all their ingenuity.

How will things shape up in 2023 and what will be the top marketing challenges facing teams looking for the best ways to spend their ad budgets? And what trends will be influencing how that budget is distributed?

Digital Marketing
20th Dec 2022

First party IDs are helping digital marketing move forward

First party IDs are helping digital marketing move forward into a cookieless future.

The use of third party cookies has previously allowed advertisers to provide targeted adverts to users based on their browsing behaviours. However, in recent years each of the main browser – Microsoft’s Edge, Mozilla’s Firefox, Apple’s Safari – have removed third party cookies.

Digital Marketing
14th Dec 2022

Google Search explained – in their own words

Google Search is updated thousands of times a year to improve the experience and the quality of results.

According to the multinational technology company, it has created a centralised page called A guide to Google Search ranking systems to make it easier for creators and others to learn about updates and what they mean in practical terms.

Digital Marketing
28th Nov 2022

MTEX Marketing Technology Expo Round Up

Veracity’s senior management team has been in London at the two day MTEX Marketing Technology Expo.

The two day event at ExCel, organised by ROAR B2B, sees businesses involved in the technology side of all aspects of marketing showcase their products and listen to keynote speakers on subjects as varied as creating a brand ambassador program through to how AI and automation can lift your PPC.

Industry Insight, Veracity News
17th Nov 2022

It’s 2022 Christmas advert time!

After a tumultuous year online retailer Very was first off the mark once again with its 2022 Christmas advert.

The advert dropped on October 13th and features a mother looking at the camera and stating that: “Christmas isn’t just one day, it’s lots of days” as her family exchange gifts.

Digital Marketing, Industry Insight

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