A third of consumers are “creeped out” with behavioural tracking technology so digital marketers are turning back to contextual advertising.
A survey of more than 1,000 adults aged 18+ in the UK were surveyed by The Harris Poll on behalf of GumGum also found that 31% of respondents “felt violated” by the use of behavioural tracking to deliver advertising to them on the internet.
It is estimated that half of all internet traffic is attributed to bots and the malicious ones can work to divert visitors or steal clicks from paid ads.
Click Fraud software improves paid advertising.
Veracity has been officially recognised as an Export Champion by the Department of International Trade (DIT) for our expansion into global markets.
“I’m delighted with this recognition. Well done team Veracity and many thanks to Gareth Gibson and his team at the Department for International Trade (DIT),” said Veracity’s CEO Nigel Bridges.
Personal branding, ad fraud and Amazon Demand-side platform are the subjects of three talks being given by experts at the first London Digital Marketing Hub event on May 19th.
The event, jointly sponsored by Veracity and Grant Thornton, is being held at Grant Thornton’s head office, 30 Finsbury Square, EC2A 1AG, from 5.30 – 8pm.
The pandemic has affected how we interact but for digital marketing there is a growing emphasis on rebuilding human communications.
Consumers have reshaped the way they communicate, using social media channels and digital tools rather than face-to-face direct selling and this is making brands rethink their marketing strategies to focus on creating customer-first inclusivity.
Fraud is killing your digital marketing campaigns. It’s a bold statement to make but it’s fully justified by recent industry events which have highlighted failings and exposed weaknesses. And it’s affecting big business.
Veracity has added the Digital City 2022 Award for Innovation of the Year for its click fraud protection platform.
The win was announced by musician, public speaker and DistroTV presenter, Sheila Gordhan, at a ceremony sponsored by Klaviyo and hosted at the Etihad Stadium in Manchester on March 10.
Nearly one-tenth of all eCommerce spend comes via social commerce and it’s expected to grow to 17% within the next three years.
According to a new report from Accenture – Why Shopping’s Set for a Social Revolution – social commerce offers something radically different from traditional e-commerce. By weaving both buying and selling into the fabric of everyday life, it gives a real sense of community and connection between brands and customers.
Attribution is a hot topic, there’s no denying that. Brands are always looking to maximise their online advertising and the fact that businesses now invest so heavily into digital marketing platforms makes understanding their performance even more important.
Sustainability is going to be a critical 2022 trend for advertisers as consumers’ passion and belief in the need for change grows stronger.
Strange spikes in audience visits, traffic coming from unusual geographic locations, or high bounce rates, are often signs there’s something more going on than just a poor landing page experience or mismatch between ad copy and webpage content.
It won’t be any surprise to marketers that many of the digital marketing trends in 2022 are data-driven to enable improvements in the customer experience and campaign performance.
With the world entering the third year of a global pandemic, people are becoming both resigned to their changed work and leisure environments, but also weary of the old school “sell, sell, sell” marketing approach.
Award-winning malicious bot protection.
Cyber Award Winner 2021
AI-Enabled Data Solution of the Year – DataIQ Awards 2023 Finalist
Tech Innovation of the Year Winner – Leeds Digital Festival Awards
Cyber Security Company of the Year – UK Business Tech Awards 2023 Finalist
Best Use of AI – Tech Awards 2023 – Highly Commended
UK’s Most Innovative Cyber SME 2024 –
Runner Up
