Tag Archives: Ad fraud

12th Dec 2023

UK businesses see highest level of ransomware attacks

The UK reached its highest level of ransomware attacks in 2022 according to figures available from the Information Commission’s Office – at 34% of all reported cybercrime.

Criminals compromised data on potentially more than 5.3 million people from over 700 organisations according to the Data security incident trends report released by the ICO, covering the period up to Q3 2023.

Industry insight
16th Oct 2023

UK Advertising Industry sets up AI Taskforce

The UK Advertising Association has set up a new AI taskforce which it hopes will map both the opportunities and risks which the technology poses for the industry.

Meeting for the first time on September 26th, the intention behind the AI taskforce is to build a coordinated policy approach in recognition of the rapid need to establish ethical safeguards, as well as develop industry guidelines.

Industry insight
3rd May 2023

Cyber attacks on the rise

The rise in cyber attacks could make them uninsurable according to the head of one of Europe’s biggest insurance companies Zurich.

Mario Greco, CEO at the Swiss-based company, told the Financial Times that cyber attacks, rather than natural disasters, would become uninsurable if the disruption from hacks continues to rise.

Industry insight, Website threat
18th Jan 2023

Top marketing challenges facing teams in 2023

During the last few years digital advertisers have faced multiple marketing challenges which seemed to have stretched all their ingenuity.

How will things shape up in 2023 and what will be the top marketing challenges facing teams looking for the best ways to spend their ad budgets? And what trends will be influencing how that budget is distributed?

Digital marketing
3rd Nov 2022

Concerns as Martech deployment reduces despite progress

Martech deployment has seen a reduction in spite of significant changes in how marketing teams manage their technology.

The news comes from Gartner’s 2022 Disruptions Derail Progress in Martech Utilization Survey, which found that just 42% of marketers are deploying the breadth of capabilities available in their Martech stack overall, down from 58% in 2020.

Digital marketing
17th Oct 2022

Save money on your projects without sacrificing creativity

When it comes to the ad budget how much could be spent on creativity if you’d eliminated wasted spend?

You can save money on your projects without sacrificing creativity if you follow a few vital steps – including making sure you’re receiving accurate data in your marketing analytics and using a complete ad fraud protection option like Veracity.

Digital marketing
21st Sep 2022

Why reCAPTCHA isn’t a failsafe against all click fraud

Google’s reCAPTCHA is hailed as a simple solution against bots, spam and other internet abuse but it’s not a failsafe. It can easily be defeated.

Bad bots continue to consume resources and overwhelm organisations, accounting for at least a quarter of all internet traffic and disrupting processes.

To highlight the size of the problem, there were in excess of 57 billion bot-initiated attacks in human-initiated financial services processes in 2021 (this is believed to be an underestimate. Source: Help Net Security), growing at 41% per year.

Digital marketing, Industry insight
24th Aug 2022

Improving Due Diligence in Digital Marketing

Digital marketing can be a black art to many people but there are certain things that every Due Diligence team must look at seriously.
Even seasoned practitioners often find it difficult to keep pace with the changing developments in digital marketing, however there are some areas that should be addressed and evidenced without fail before any investment consideration.

Digital marketing, Industry insight
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Award-winning malicious bot protection.

Cyber Award Winner 2021

AI-Enabled Data Solution of the Year – DataIQ Awards 2023 Finalist

Tech Innovation of the Year Winner – Leeds Digital Festival Awards

Cyber Security Company of the Year – UK Business Tech Awards 2023 Finalist

Tech Leader of the Year – Tech Awards 2023 Finalist

Best Use of AI – Tech Awards 2023 Highly Commended