Applying due diligence is vital when it comes to ad fraud prevention and it should be a key priority for anyone working with marketing budgets or looking at investment.
The world of digital marketing is a rapidly changing one, and ad fraud is a primary concern for everyone in the industry.
Ad fraud is a complex and ever evolving issue and it will damage your business reputation if you fall victim to it.
The fall-out from having your business’ adverts appear on problematic web pages, or from your company being a victim of a cyber-attack, is both financially painful and damaging to your business reputation.
Back in 2019 we ran a talk for Leeds Digital Festival – The Bots Are Coming. It’s 2024 and the bots are here and they’re wreaking havoc.
Globally the estimated digital advertising spend lost to ad fraud in 2022 came to $68 billion according to research from Juniper.
We once ran an experiment to see whether the numbers of clicks reported by the different social media networks matched with that of our own Veracity platform’s records.
To no-one’s surprise, they didn’t.
Although the UK’s advertising market spend saw an increase in 2023 to £9.6bn – ad fraud still remains the biggest threat to budgets.
According to the latest IPA Bellweather report, marketing budgets saw their biggest growth since 2014 but ad fraud also hit an estimated $84 billion in the same year.
The UK reached its highest level of ransomware attacks in 2022 according to figures available from the Information Commission’s Office – at 34% of all reported cybercrime.
Criminals compromised data on potentially more than 5.3 million people from over 700 organisations according to the Data security incident trends report released by the ICO, covering the period up to Q3 2023.
The UK Advertising Association has set up a new AI taskforce which it hopes will map both the opportunities and risks which the technology poses for the industry.
Meeting for the first time on September 26th, the intention behind the AI taskforce is to build a coordinated policy approach in recognition of the rapid need to establish ethical safeguards, as well as develop industry guidelines.
We’re approaching Leeds Digital Festival 2023 and it’s once again time for a round-up of our highlights and events you don’t want to miss.
Heading into its eighth year, Leeds Digital Festival 2023 is an open, collaborative celebration of digital culture in all its forms.
The rise in cyber attacks could make them uninsurable according to the head of one of Europe’s biggest insurance companies Zurich.
Mario Greco, CEO at the Swiss-based company, told the Financial Times that cyber attacks, rather than natural disasters, would become uninsurable if the disruption from hacks continues to rise.
Consumers would stop doing business with a company known to have experienced data breaches.
According to an IBM report, nearly half of consumers surveyed said they had taken this action. This is alarming news when coupled with the global average cost of a data breach reaching an all-time high of $4.35 million for studied organisations.
During the last few years digital advertisers have faced multiple marketing challenges which seemed to have stretched all their ingenuity.
How will things shape up in 2023 and what will be the top marketing challenges facing teams looking for the best ways to spend their ad budgets? And what trends will be influencing how that budget is distributed?
Martech deployment has seen a reduction in spite of significant changes in how marketing teams manage their technology.
The news comes from Gartner’s 2022 Disruptions Derail Progress in Martech Utilization Survey, which found that just 42% of marketers are deploying the breadth of capabilities available in their Martech stack overall, down from 58% in 2020.
Award-winning malicious bot protection.
Cyber Award Winner 2021
AI-Enabled Data Solution of the Year – DataIQ Awards 2023 Finalist
Tech Innovation of the Year Winner – Leeds Digital Festival Awards
Cyber Security Company of the Year – UK Business Tech Awards 2023 Finalist
Best Use of AI – Tech Awards 2023 – Highly Commended
UK’s Most Innovative Cyber SME 2024 –
Runner Up
