Martech deployment has seen a reduction in spite of significant changes in how marketing teams manage their technology.
The news comes from Gartner’s 2022 Disruptions Derail Progress in Martech Utilization Survey, which found that just 42% of marketers are deploying the breadth of capabilities available in their Martech stack overall, down from 58% in 2020.
When it comes to the ad budget how much could be spent on creativity if you’d eliminated wasted spend?
You can save money on your projects without sacrificing creativity if you follow a few vital steps – including making sure you’re receiving accurate data in your marketing analytics and using a complete ad fraud protection option like Veracity.
Google’s reCAPTCHA is hailed as a simple solution against bots, spam and other internet abuse but it’s not a failsafe. It can easily be defeated.
Bad bots continue to consume resources and overwhelm organisations, accounting for at least a quarter of all internet traffic and disrupting processes.
To highlight the size of the problem, there were in excess of 57 billion bot-initiated attacks in human-initiated financial services processes in 2021 (this is believed to be an underestimate. Source: Help Net Security), growing at 41% per year.
Digital marketing can be a black art to many people but there are certain things that every Due Diligence team must look at seriously.
Even seasoned practitioners often find it difficult to keep pace with the changing developments in digital marketing, however there are some areas that should be addressed and evidenced without fail before any investment consideration.
Justifying your market spend in a cost of living crisis is something many marketers are dealing with even though the latest IPA Bellwether Report shows budgets continued to grow at a solid pace in the second quarter of 2022.
It is estimated that half of all internet traffic is attributed to bots and the malicious ones can work to divert visitors or steal clicks from paid ads.
Click Fraud software improves paid advertising.
Personal branding, ad fraud and Amazon Demand-side platform are the subjects of three talks being given by experts at the first London Digital Marketing Hub event on May 19th.
The event, jointly sponsored by Veracity and Grant Thornton, is being held at Grant Thornton’s head office, 30 Finsbury Square, EC2A 1AG, from 5.30 – 8pm.
Fraud is killing your digital marketing campaigns. It’s a bold statement to make but it’s fully justified by recent industry events which have highlighted failings and exposed weaknesses. And it’s affecting big business.
Click fraud rises in 2021 have been heavily influenced by increased e-commerce spend during the COVID-19 pandemic.
Two of Veracity’s co-founders have been announced as guest speakers at an upcoming free virtual event hosted by London’s leading commercial think-tank Z/Yen.
CEO Nigel Bridges and CTO & data lead Stewart Boutcher will deliver a talk entitled “Humanity Detection In Digital Advertising, Using Smart Ledgers” at the Financial Services Club virtual event on March 30th.
Beaconsoft Limited has won the Tech Nation Rising Stars 3.0 Cyber Award, recognising us as the best Cyber Security company in the competition.
This is based partly on our Veracity ad fraud/bot detection capability but also on our Innovate UK project (Veracity) which detects human involvement in internet transactions.
When Uber turned off two-thirds of their annual advertising budget – around $100m – you could be forgiven for thinking there would be consequences to their actions.
But, because of ad fraud, attribution fraud in particular, the ride-share company found basically no change in the effectiveness of their advertising campaigns.
Award-winning malicious bot protection.
Cyber Award Winner 2021
AI-Enabled Data Solution of the Year – DataIQ Awards 2023 Finalist
Tech Innovation of the Year Winner – Leeds Digital Festival Awards
Cyber Security Company of the Year – UK Business Tech Awards 2023 Finalist
Best Use of AI – Tech Awards 2023 – Highly Commended
UK’s Most Innovative Cyber SME 2024 –
Runner Up
