Tag Archives: adverts

27th Aug 2024

Marketers need to be prepared for the EU’s AI Act

The European Union’s AI Act has now gone into force four years after it was first proposed – and marketers need to be prepared for it.

Although the AI Act will not directly impact UK businesses’ domestic operations, the legislation will still play a role in governing their operations in the EU, especially for those who wish to trade within it.

Industry Insight
1st Dec 2023

It’s the Christmas 2023 advert round-up time!

While it’s not illegal to use a web traffic generator it’s something that businesses who want to protect their brand should shy away from.

Web traffic bots are computer programs that can be launched on a network to artificially create traffic on websites and social media. They’ve become more prominent in recent years, but web traffic generators first appeared in the mid 2000s.

Digital Marketing
9th Jun 2022

People first marketing sees a growth in contextual advertising

A third of consumers are “creeped out” with behavioural tracking technology so digital marketers are turning back to contextual advertising.

A survey of more than 1,000 adults aged 18+ in the UK were surveyed by The Harris Poll on behalf of GumGum also found that 31% of respondents “felt violated” by the use of behavioural tracking to deliver advertising to them on the internet.

Digital Marketing
24th Nov 2021

It’s the Christmas 2021 advert round-up time

In contrast to last year’s pared down celebrations the Christmas advert 2021 season has kicked off with everything from alien visitations to Sainsbury’s on the nose “Christmas to Savour” ad featuring Etta James’ At Last.

Sainsbury’s worked with agency Wieden+Kennedy to create an advert which sees a large gathering of family and friends for Christmas dinner with grandpa having trouble cracking a nut, kids hiding under the table with some goodies and a dog jumping up and down begging for food.

Digital Marketing, Industry Insight

Award-winning malicious bot protection.

Cyber Award Winner 2021

AI-Enabled Data Solution of the Year – DataIQ Awards 2023 Finalist

Tech Innovation of the Year Winner – Leeds Digital Festival Awards

Cyber Security Company of the Year – UK Business Tech Awards 2023 Finalist

Best Use of AI – Tech Awards 2023 – Highly Commended

UK’s Most Innovative Cyber SME 2024 –
Runner Up