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Tag Archives: AI

14th Dec 2022

Google Search explained – in their own words

Google Search is updated thousands of times a year to improve the experience and the quality of results.

According to the multinational technology company, it has created a centralised page called A guide to Google Search ranking systems to make it easier for creators and others to learn about updates and what they mean in practical terms.

Digital marketing
28th Nov 2022

MTEX Marketing Technology Expo Round Up

Veracity’s senior management team has been in London at the two day MTEX Marketing Technology Expo.

The two day event at ExCel, organised by ROAR B2B, sees businesses involved in the technology side of all aspects of marketing showcase their products and listen to keynote speakers on subjects as varied as creating a brand ambassador program through to how AI and automation can lift your PPC.

Business, Industry insight
3rd Nov 2022

Concerns as Martech deployment reduces despite progress

Martech deployment has seen a reduction in spite of significant changes in how marketing teams manage their technology.

The news comes from Gartner’s 2022 Disruptions Derail Progress in Martech Utilization Survey, which found that just 42% of marketers are deploying the breadth of capabilities available in their Martech stack overall, down from 58% in 2020.

Digital marketing