Tag Archives: analysis

1st Oct 2021

What marketers can do to create good quality data

With the impending demise of third party cookies the importance of having good quality data – and knowing how to keep it safe – is becoming increasingly critical for marketers.

While the death of the cookie isn’t on the cards for a couple of years, given Google’s announcement it would be delaying the implementation of its blocking for at least two years, it is going to happen.

Digital Marketing
3rd Nov 2020

How to create an effective marketing campaign

NOTE: Blog updated 07/01/2021.
Knowing how to create an effective marketing campaign is important as digital ad spend was forecast to rise in 2020.
According to Bill Fisher at eMarketer, digital ad spending in the UK was to grow by 0.3% in 2020 to reach £15.08 billion ($19.25 billion).

Digital Marketing
26th Apr 2019

The bots are coming: follow up

To those of you who managed to make it along to our Leeds Digital Festival event – the bots are coming – on Wednesday, April 24th, thank you!

We appreciate your support and interest and hope that this follow on blog will be useful for you to get some of the detail you may have missed in the heat of the presentation.

Ad Fraud Prevention

Award-winning malicious bot protection.

Cyber Award Winner 2021

AI-Enabled Data Solution of the Year – DataIQ Awards 2023 Finalist

Tech Innovation of the Year Winner – Leeds Digital Festival Awards

Cyber Security Company of the Year – UK Business Tech Awards 2023 Finalist

Best Use of AI – Tech Awards 2023 – Highly Commended

UK’s Most Innovative Cyber SME 2024 –
Runner Up