Tag Archives: analytics

15th Sep 2020

What to look out for at Leeds Digital Festival 2020

It’s been a funny old year but one thing that’s still going full steam ahead – if later than normal – is the quite excellent Leeds Digital Festival 2020.
Running from September 21st for two weeks, this year’s Leeds Digital Festival 2020 is another record-breaker which will see 294 events being hosted across the city both physically and virtually.

Digital Marketing
23rd Mar 2020

What is a marketing insight and why is it important?

A marketing insight – what is it and why should it be of importance to your business and a key part of any promotional strategy?
At its most simple, a marketing insight is a valuable piece of information which comes via research or data analysis and which can be directly actioned upon to benefit your business strategy.

Digital Marketing
28th Feb 2020

What Is A Digital Marketing Strategy? Do You Need One?

No-one working in marketing should need to be told about the importance of having a digital marketing strategy – it’s the map on which all campaigns and customer journeys should be marked upon.
But a surprisingly large number of businesses don’t bother with a marketing plan at all and certainly not one which focuses on how they use social media to create an effective digital marketing strategy.

Digital Marketing
10th May 2019

Half of Your Clicks Could be Bots

Anyone working in digital marketing knows that click bots are one of the biggest issues facing the industry when it comes to lost revenue. We have been developing Veracity, our bot defence platform, for a few years now. It began as a tool to help digital marketing agencies (and ourselves – a team of marketers, […]

Ad Fraud Prevention, Digital Marketing
26th Apr 2019

The bots are coming: follow up

To those of you who managed to make it along to our Leeds Digital Festival event – the bots are coming – on Wednesday, April 24th, thank you!

We appreciate your support and interest and hope that this follow on blog will be useful for you to get some of the detail you may have missed in the heat of the presentation.

Ad Fraud Prevention
19th Mar 2019

What makes a successful marketing campaign?

Any business worth its salt knows that the key to generating sales is through good advertising – but what makes a successful marketing campaign?
A successful marketing campaign can spark new interest in your business and increase your sales, donations, and impact. Priority one is to establish how you’re going to determine its success – i.e. what is the goal for your campaign.

Digital Marketing

Award-winning malicious bot protection.

Cyber Award Winner 2021

AI-Enabled Data Solution of the Year – DataIQ Awards 2023 Finalist

Tech Innovation of the Year Winner – Leeds Digital Festival Awards

Cyber Security Company of the Year – UK Business Tech Awards 2023 Finalist

Best Use of AI – Tech Awards 2023 – Highly Commended

UK’s Most Innovative Cyber SME 2024 –
Runner Up