Tag Archives: bots

12th Dec 2023

UK businesses see highest level of ransomware attacks

The UK reached its highest level of ransomware attacks in 2022 according to figures available from the Information Commission’s Office – at 34% of all reported cybercrime.

Criminals compromised data on potentially more than 5.3 million people from over 700 organisations according to the Data security incident trends report released by the ICO, covering the period up to Q3 2023.

Industry insight
16th Nov 2023

What is Phishing?

One of the easiest ways attackers can access your system is through the use of phishing scams and it’s something you need to monitor.

Essentially, phishing is when attackers attempt to trick users into “doing the wrong thing”.

This can take the form of encouraging them to click a “bad link” that downloads malware to their device, or by directing them to a dodgy website, or through trying to gain information for later scams or fraudulent attacks.

Industry insight
5th Sep 2023

Carbon savings from bot reduction

Has your brand considered its global impact on the climate and thought about what carbon savings it can make?

Sustainability was a big marketing trend for 2022 and it’s one area where a positive impact can have a significant attraction for new customers.

Industry insight
24th May 2023

State of fake traffic in 2023

If you’ve never considered the effect fake traffic can have on your brand’s success – or failure – then now is the time.

According to the first annual State of Fake Traffic report from Go-to-Market Security leaders CHEQ, fake traffic – once the domain of IT and Security departments – has now become such a concern that today’s C-suite has realised it can threaten the overall security of a business.

Industry insight
26th Nov 2021

Veracity achieves Verified by TAG status

Veracity’s commitment to transparency in advertising and active action against click fraud has seen it achieve Verified by TAG status.
The Trustworthy Accountability Group (TAG) is the leading global initiative fighting criminal activity and increasing trust in the digital advertising industry.

Business
12th Jul 2021

What is a good bounce rate for PPC?

What is a good bounce rate for PPC? As an online advertiser, you’ve no doubt asked yourself this question before, done a Google search and not found a particularly helpful answer.
That’s because it’s not that clear-cut; however, we will outline the ways that you can evaluate your PPC campaign bounce rate, whether you’re e-commerce or B2B.

Digital marketing
  • 1
  • 2

Award-winning malicious bot protection.

Cyber Award Winner 2021

AI-Enabled Data Solution of the Year – DataIQ Awards 2023 Finalist

Tech Innovation of the Year Winner – Leeds Digital Festival Awards

Cyber Security Company of the Year – UK Business Tech Awards 2023 Finalist

Tech Leader of the Year – Tech Awards 2023 Finalist

Best Use of AI – Tech Awards 2023 Highly Commended