A quarter of all cyber-attacks in the Asia-Pacific region are motivated by espionage according to figures released by Verizon Business.
This contrast sharply with that of Europe and North America, at 6% and 4% respectively and shows data harvesting and scraping is a continued threat to businesses of all sizes.
When it comes to discovering who benefits from bots the answer is a complicated one as not every bot has malicious intent.
However, according to Statista, the latest figures from 2023 show the estimated annual cost of cybercrime in the UK was the equivalent of $320 billion.
We once ran an experiment to see whether the numbers of clicks reported by the different social media networks matched with that of our own Veracity platform’s records.
To no-one’s surprise, they didn’t.
The UK reached its highest level of ransomware attacks in 2022 according to figures available from the Information Commission’s Office – at 34% of all reported cybercrime.
Criminals compromised data on potentially more than 5.3 million people from over 700 organisations according to the Data security incident trends report released by the ICO, covering the period up to Q3 2023.
One of the easiest ways attackers can access your system is through the use of phishing scams and it’s something you need to monitor.
Essentially, phishing is when attackers attempt to trick users into “doing the wrong thing”.
This can take the form of encouraging them to click a “bad link” that downloads malware to their device, or by directing them to a dodgy website, or through trying to gain information for later scams or fraudulent attacks.
Has your brand considered its global impact on the climate and thought about what carbon savings it can make?
Sustainability was a big marketing trend for 2022 and it’s one area where a positive impact can have a significant attraction for new customers.
If you’ve never considered the effect fake traffic can have on your brand’s success – or failure – then now is the time.
According to the first annual State of Fake Traffic report from Go-to-Market Security leaders CHEQ, fake traffic – once the domain of IT and Security departments – has now become such a concern that today’s C-suite has realised it can threaten the overall security of a business.
Google’s new Performance Max is designed to buy ads across the company’s full range of advertising channels and inventory.
However, since the extension to Smart Shopping was rolled out, there’s been concerns about how it actually “performs” and specific worries about ad placement and difficulties in accessing data from your campaigns.
It is estimated that half of all internet traffic is attributed to bots and the malicious ones can work to divert visitors or steal clicks from paid ads.
Click Fraud software improves paid advertising.
Fraud is killing your digital marketing campaigns. It’s a bold statement to make but it’s fully justified by recent industry events which have highlighted failings and exposed weaknesses. And it’s affecting big business.
Veracity’s commitment to transparency in advertising and active action against click fraud has seen it achieve Verified by TAG status.
The Trustworthy Accountability Group (TAG) is the leading global initiative fighting criminal activity and increasing trust in the digital advertising industry.
We are extremely proud to have won this year’s B2B Marketing Expo Innovation Award for Best Marketing Tool.
This follows the recent win of the 2021 Prolific North Best Martech Innovation.
Award-winning malicious bot protection.
Cyber Award Winner 2021
AI-Enabled Data Solution of the Year – DataIQ Awards 2023 Finalist
Tech Innovation of the Year Winner – Leeds Digital Festival Awards
Cyber Security Company of the Year – UK Business Tech Awards 2023 Finalist
Best Use of AI – Tech Awards 2023 – Highly Commended
UK’s Most Innovative Cyber SME 2024 –
Runner Up
