Almost half of your clicks are bots
We once ran an experiment to see whether the numbers of clicks reported by the different social media networks matched with that of our own Veracity platform’s records.
To no-one’s surprise, they didn’t.
Tag Archives: bots
UK businesses see highest level of ransomware attacks
The UK reached its highest level of ransomware attacks in 2022 according to figures available from the Information Commission’s Office – at 34% of all reported cybercrime.
Criminals compromised data on potentially more than 5.3 million people from over 700 organisations according to the Data security incident trends report released by the ICO, covering the period up to Q3 2023.
What is Phishing?
One of the easiest ways attackers can access your system is through the use of phishing scams and it’s something you need to monitor.
Essentially, phishing is when attackers attempt to trick users into “doing the wrong thing”.
This can take the form of encouraging them to click a “bad link” that downloads malware to their device, or by directing them to a dodgy website, or through trying to gain information for later scams or fraudulent attacks.
Carbon savings from bot reduction
Has your brand considered its global impact on the climate and thought about what carbon savings it can make?
Sustainability was a big marketing trend for 2022 and it’s one area where a positive impact can have a significant attraction for new customers.
State of fake traffic in 2023
If you’ve never considered the effect fake traffic can have on your brand’s success – or failure – then now is the time.
According to the first annual State of Fake Traffic report from Go-to-Market Security leaders CHEQ, fake traffic – once the domain of IT and Security departments – has now become such a concern that today’s C-suite has realised it can threaten the overall security of a business.
How will Google’s Performance Max affect advertising campaigns?
Google’s new Performance Max is designed to buy ads across the company’s full range of advertising channels and inventory.
However, since the extension to Smart Shopping was rolled out, there’s been concerns about how it actually “performs” and specific worries about ad placement and difficulties in accessing data from your campaigns.
How Click Fraud software improves paid advertising
It is estimated that half of all internet traffic is attributed to bots and the malicious ones can work to divert visitors or steal clicks from paid ads.
Click Fraud software improves paid advertising.
How Ad Fraud Is Killing Your Marketing
Fraud is killing your digital marketing campaigns. It’s a bold statement to make but it’s fully justified by recent industry events which have highlighted failings and exposed weaknesses. And it’s affecting big business.
Veracity achieves Verified by TAG status
Veracity’s commitment to transparency in advertising and active action against click fraud has seen it achieve Verified by TAG status.
The Trustworthy Accountability Group (TAG) is the leading global initiative fighting criminal activity and increasing trust in the digital advertising industry.
Veracity scoops Best Marketing Tool Award
We are extremely proud to have won this year’s B2B Marketing Expo Innovation Award for Best Marketing Tool.
This follows the recent win of the 2021 Prolific North Best Martech Innovation.
What is a good bounce rate for PPC?
What is a good bounce rate for PPC? As an online advertiser, you’ve no doubt asked yourself this question before, done a Google search and not found a particularly helpful answer.
That’s because it’s not that clear-cut; however, we will outline the ways that you can evaluate your PPC campaign bounce rate, whether you’re e-commerce or B2B.
How could Uber cut its ad spend by $100m and see no drop in conversion?
When Uber turned off two-thirds of their annual advertising budget – around $100m – you could be forgiven for thinking there would be consequences to their actions.
But, because of ad fraud, attribution fraud in particular, the ride-share company found basically no change in the effectiveness of their advertising campaigns.
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Award-winning malicious bot protection.
Cyber Award Winner 2021
AI-Enabled Data Solution of the Year – DataIQ Awards 2023 Finalist
Tech Innovation of the Year Winner – Leeds Digital Festival Awards
Cyber Security Company of the Year – UK Business Tech Awards 2023 Finalist
Tech Leader of the Year – Tech Awards 2023 Finalist
Best Use of AI – Tech Awards 2023 Highly Commended
