If you’ve never considered the effect fake traffic can have on your brand’s success – or failure – then now is the time.
According to the first annual State of Fake Traffic report from Go-to-Market Security leaders CHEQ, fake traffic – once the domain of IT and Security departments – has now become such a concern that today’s C-suite has realised it can threaten the overall security of a business.
Google’s new Performance Max is designed to buy ads across the company’s full range of advertising channels and inventory.
However, since the extension to Smart Shopping was rolled out, there’s been concerns about how it actually “performs” and specific worries about ad placement and difficulties in accessing data from your campaigns.
It is estimated that half of all internet traffic is attributed to bots and the malicious ones can work to divert visitors or steal clicks from paid ads.
Click Fraud software improves paid advertising.
Fraud is killing your digital marketing campaigns. It’s a bold statement to make but it’s fully justified by recent industry events which have highlighted failings and exposed weaknesses. And it’s affecting big business.
Veracity’s commitment to transparency in advertising and active action against click fraud has seen it achieve Verified by TAG status.
The Trustworthy Accountability Group (TAG) is the leading global initiative fighting criminal activity and increasing trust in the digital advertising industry.
We are extremely proud to have won this year’s B2B Marketing Expo Innovation Award for Best Marketing Tool.
This follows the recent win of the 2021 Prolific North Best Martech Innovation.
What is a good bounce rate for PPC? As an online advertiser, you’ve no doubt asked yourself this question before, done a Google search and not found a particularly helpful answer.
That’s because it’s not that clear-cut; however, we will outline the ways that you can evaluate your PPC campaign bounce rate, whether you’re e-commerce or B2B.
When Uber turned off two-thirds of their annual advertising budget – around $100m – you could be forgiven for thinking there would be consequences to their actions.
But, because of ad fraud, attribution fraud in particular, the ride-share company found basically no change in the effectiveness of their advertising campaigns.
Digital ad fraud is more than just lost revenue. It can affect your brand reputation if your adverts appear alongside problematic content.
Not monitoring your online advertising could mean your brand is inadvertently helping human traffickers, terrorists or being associated with other criminal activity.
So What Are Bot Clicks? At its simplest, a bot click is when a script or software program using an auto bot commands information from a website link in the same way a human clicking on a link with their mouse would do.
Anyone working in digital marketing knows that click bots are one of the biggest issues facing the industry when it comes to lost revenue. We have been developing Veracity, the digital marketing intelligence dashboard, for a few years now. It began as a tool to help digital marketing agencies (and ourselves – a team of […]
