Formerly known as Beacon, now Veracity Trust Network. Learn more >

Tag Archives: bots

24th May 2023

State of fake traffic in 2023

If you’ve never considered the effect fake traffic can have on your brand’s success – or failure – then now is the time.

According to the first annual State of Fake Traffic report from Go-to-Market Security leaders CHEQ, fake traffic – once the domain of IT and Security departments – has now become such a concern that today’s C-suite has realised it can threaten the overall security of a business.

Industry insight
26th Nov 2021

Veracity achieves Verified by TAG status

Veracity’s commitment to transparency in advertising and active action against click fraud has seen it achieve Verified by TAG status.
The Trustworthy Accountability Group (TAG) is the leading global initiative fighting criminal activity and increasing trust in the digital advertising industry.

Business
12th Jul 2021

What is a good bounce rate for PPC?

What is a good bounce rate for PPC? As an online advertiser, you’ve no doubt asked yourself this question before, done a Google search and not found a particularly helpful answer.
That’s because it’s not that clear-cut; however, we will outline the ways that you can evaluate your PPC campaign bounce rate, whether you’re e-commerce or B2B.

Digital marketing
10th May 2019

Half of Your Clicks Could be Bots

Anyone working in digital marketing knows that click bots are one of the biggest issues facing the industry when it comes to lost revenue. We have been developing Veracity, the digital marketing intelligence dashboard, for a few years now. It began as a tool to help digital marketing agencies (and ourselves – a team of […]

Analytics, Click fraud, Digital marketing
Follow Us