Justifying your market spend in a cost of living crisis is something many marketers are dealing with even though the latest IPA Bellwether Report shows budgets continued to grow at a solid pace in the second quarter of 2022.
If we first off jump back to the start of 2020, Facebook rates were reasonable and, as an advertising platform, the social media giant was stable and performed well.
There was always the question of over reporting and the odd court case over inflated stats, but it was easy for advertisers to drive cost effective conversions using Facebook’s in-platform data.
We’ve been looking at some best practices to get the most from your Black Friday marketing for this year’s event on Friday, November 26 and Cyber Monday on November 29th.
What is a good bounce rate for PPC? As an online advertiser, you’ve no doubt asked yourself this question before, done a Google search and not found a particularly helpful answer.
That’s because it’s not that clear-cut; however, we will outline the ways that you can evaluate your PPC campaign bounce rate, whether you’re e-commerce or B2B.
One of the challenges when running PPC campaigns is that once they are setup and working well it is easy to take you eyes off the ball. This is especially true if your marketing job is multi-disciplinary and, metaphorically speaking, not dissimilar to spinning plates at the circus.
