Attribution is a hot topic, there’s no denying that. Brands are always looking to maximise their online advertising and the fact that businesses now invest so heavily into digital marketing platforms makes understanding their performance even more important.
If we first off jump back to the start of 2020, Facebook rates were reasonable and, as an advertising platform, the social media giant was stable and performed well.
There was always the question of over reporting and the odd court case over inflated stats, but it was easy for advertisers to drive cost effective conversions using Facebook’s in-platform data.
There is a definite art to advertising on Facebook and – specifically – creating high-converting Facebook ads. Here’s our guide on how to do it.
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