Google’s recent announcement of its ‘helpful content update’ has got the digital marketing industry in a spin as they try to work out what it means for content creators.
The move is part of a wider effort on the part of the internet giant to improve the experience of using Search and finding websites with information that’s actually relevant to the end user.
Brands who use creativity in CX achieve higher returns according to two key business metrics – financial performance and McKinsey’s Innovation Score.
McKinsey developed a quantitative measure that could be used to examine the link between creativity and business performance – the Award Creativity Score – an index based on the prestigious Cannes Lions awards given each year for advertising and marketing excellence.
A third of consumers are “creeped out” with behavioural tracking technology so digital marketers are turning back to contextual advertising.
A survey of more than 1,000 adults aged 18+ in the UK were surveyed by The Harris Poll on behalf of GumGum also found that 31% of respondents “felt violated” by the use of behavioural tracking to deliver advertising to them on the internet.
The pandemic has affected how we interact but for digital marketing there is a growing emphasis on rebuilding human communications.
Consumers have reshaped the way they communicate, using social media channels and digital tools rather than face-to-face direct selling and this is making brands rethink their marketing strategies to focus on creating customer-first inclusivity.
Facebook Ads Funnels provide one of the most powerful – and evergreen – marketing strategies and one which is guaranteed to generate new leads and increase ROI while growing your brand awareness.
Facebook is a social media giant, it reaches 59% of the world’s social networking population and it’s the only one of the platforms to reach more than half of all social media users, which means the potential for finding new customers is almost limitless.
The pandemic has had a fundamental effect on the way people interact and this is reflected in many of the digital marketing trends 2021.
Businesses and brands need to be prepared to dedicate more resources to social media and digital marketing trends 2021 according to DaBrian Marketing.
NOTE: Blog updated 07/01/2021.
Knowing how to create an effective marketing campaign is important as digital ad spend was forecast to rise in 2020.
According to Bill Fisher at eMarketer, digital ad spending in the UK was to grow by 0.3% in 2020 to reach £15.08 billion ($19.25 billion).
Getting your social content strategy right is vital for visitor engagement.
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