A third of consumers are “creeped out” with behavioural tracking technology so digital marketers are turning back to contextual advertising.
A survey of more than 1,000 adults aged 18+ in the UK were surveyed by The Harris Poll on behalf of GumGum also found that 31% of respondents “felt violated” by the use of behavioural tracking to deliver advertising to them on the internet.
The pandemic has affected how we interact but for digital marketing there is a growing emphasis on rebuilding human communications.
Consumers have reshaped the way they communicate, using social media channels and digital tools rather than face-to-face direct selling and this is making brands rethink their marketing strategies to focus on creating customer-first inclusivity.
Whether you’re a freelancer looking to find new clients and opportunities, or an experienced manager in the market for a new job, LinkedIn offers the tools you need to connect with other people and businesses.
Did you know that more than three million businesses around the world use Facebook and its Facebook Ad Manager tool to market and advertise themselves?
We live online, on social platforms including Facebook that provide the ideal opportunity to get in front of millions of people quickly and easily. Facebook advertising can be incredibly beneficial to your business. Let us tell you why Facebook advertising is a no brainer.
Digital ad fraud is more than just lost revenue. It can affect your brand reputation if your adverts appear alongside problematic content.
Not monitoring your online advertising could mean your brand is inadvertently helping human traffickers, terrorists or being associated with other criminal activity.
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