Tag Archives: digital marketing

12th Dec 2023

UK businesses see highest level of ransomware attacks

The UK reached its highest level of ransomware attacks in 2022 according to figures available from the Information Commission’s Office – at 34% of all reported cybercrime.

Criminals compromised data on potentially more than 5.3 million people from over 700 organisations according to the Data security incident trends report released by the ICO, covering the period up to Q3 2023.

Industry insight
1st Dec 2023

It’s the Christmas 2023 advert round-up time!

While it’s not illegal to use a web traffic generator it’s something that businesses who want to protect their brand should shy away from.

Web traffic bots are computer programs that can be launched on a network to artificially create traffic on websites and social media. They’ve become more prominent in recent years, but web traffic generators first appeared in the mid 2000s.

Digital marketing
18th Jan 2023

Top marketing challenges facing teams in 2023

During the last few years digital advertisers have faced multiple marketing challenges which seemed to have stretched all their ingenuity.

How will things shape up in 2023 and what will be the top marketing challenges facing teams looking for the best ways to spend their ad budgets? And what trends will be influencing how that budget is distributed?

Digital marketing
20th Dec 2022

First party IDs are helping digital marketing move forward

First party IDs are helping digital marketing move forward into a cookieless future.

The use of third party cookies has previously allowed advertisers to provide targeted adverts to users based on their browsing behaviours. However, in recent years each of the main browser – Microsoft’s Edge, Mozilla’s Firefox, Apple’s Safari – have removed third party cookies.

Digital marketing
14th Dec 2022

Google Search explained – in their own words

Google Search is updated thousands of times a year to improve the experience and the quality of results.

According to the multinational technology company, it has created a centralised page called A guide to Google Search ranking systems to make it easier for creators and others to learn about updates and what they mean in practical terms.

Digital marketing
28th Nov 2022

MTEX Marketing Technology Expo Round Up

Veracity’s senior management team has been in London at the two day MTEX Marketing Technology Expo.

The two day event at ExCel, organised by ROAR B2B, sees businesses involved in the technology side of all aspects of marketing showcase their products and listen to keynote speakers on subjects as varied as creating a brand ambassador program through to how AI and automation can lift your PPC.

Business, Industry insight
17th Nov 2022

It’s 2022 Christmas advert time!

After a tumultuous year online retailer Very was first off the mark once again with its 2022 Christmas advert.

The advert dropped on October 13th and features a mother looking at the camera and stating that: “Christmas isn’t just one day, it’s lots of days” as her family exchange gifts.

Digital marketing, Industry insight
3rd Nov 2022

Concerns as Martech deployment reduces despite progress

Martech deployment has seen a reduction in spite of significant changes in how marketing teams manage their technology.

The news comes from Gartner’s 2022 Disruptions Derail Progress in Martech Utilization Survey, which found that just 42% of marketers are deploying the breadth of capabilities available in their Martech stack overall, down from 58% in 2020.

Digital marketing
21st Sep 2022

Why reCAPTCHA isn’t a failsafe against all click fraud

Google’s reCAPTCHA is hailed as a simple solution against bots, spam and other internet abuse but it’s not a failsafe. It can easily be defeated.

Bad bots continue to consume resources and overwhelm organisations, accounting for at least a quarter of all internet traffic and disrupting processes.

To highlight the size of the problem, there were in excess of 57 billion bot-initiated attacks in human-initiated financial services processes in 2021 (this is believed to be an underestimate. Source: Help Net Security), growing at 41% per year.

Digital marketing, Industry insight
24th Aug 2022

Improving Due Diligence in Digital Marketing

Digital marketing can be a black art to many people but there are certain things that every Due Diligence team must look at seriously.
Even seasoned practitioners often find it difficult to keep pace with the changing developments in digital marketing, however there are some areas that should be addressed and evidenced without fail before any investment consideration.

Digital marketing, Industry insight

Award-winning malicious bot protection.

Cyber Award Winner 2021

AI-Enabled Data Solution of the Year – DataIQ Awards 2023 Finalist

Tech Innovation of the Year Winner – Leeds Digital Festival Awards

Cyber Security Company of the Year – UK Business Tech Awards 2023 Finalist

Tech Leader of the Year – Tech Awards 2023 Finalist

Best Use of AI – Tech Awards 2023 Highly Commended