Google’s recent announcement of its ‘helpful content update’ has got the digital marketing industry in a spin as they try to work out what it means for content creators.
The move is part of a wider effort on the part of the internet giant to improve the experience of using Search and finding websites with information that’s actually relevant to the end user.
Digital marketing can be a black art to many people but there are certain things that every Due Diligence team must look at seriously.
Even seasoned practitioners often find it difficult to keep pace with the changing developments in digital marketing, however there are some areas that should be addressed and evidenced without fail before any investment consideration.
Justifying your market spend in a cost of living crisis is something many marketers are dealing with even though the latest IPA Bellwether Report shows budgets continued to grow at a solid pace in the second quarter of 2022.
Google’s new Performance Max is designed to buy ads across the company’s full range of advertising channels and inventory.
However, since the extension to Smart Shopping was rolled out, there’s been concerns about how it actually “performs” and specific worries about ad placement and difficulties in accessing data from your campaigns.
Brands who use creativity in CX achieve higher returns according to two key business metrics – financial performance and McKinsey’s Innovation Score.
McKinsey developed a quantitative measure that could be used to examine the link between creativity and business performance – the Award Creativity Score – an index based on the prestigious Cannes Lions awards given each year for advertising and marketing excellence.
A third of consumers are “creeped out” with behavioural tracking technology so digital marketers are turning back to contextual advertising.
A survey of more than 1,000 adults aged 18+ in the UK were surveyed by The Harris Poll on behalf of GumGum also found that 31% of respondents “felt violated” by the use of behavioural tracking to deliver advertising to them on the internet.
Personal branding, ad fraud and Amazon Demand-side platform are the subjects of three talks being given by experts at the first London Digital Marketing Hub event on May 19th.
The event, jointly sponsored by Veracity and Grant Thornton, is being held at Grant Thornton’s head office, 30 Finsbury Square, EC2A 1AG, from 5.30 – 8pm.
Nearly one-tenth of all eCommerce spend comes via social commerce and it’s expected to grow to 17% within the next three years.
According to a new report from Accenture – Why Shopping’s Set for a Social Revolution – social commerce offers something radically different from traditional e-commerce. By weaving both buying and selling into the fabric of everyday life, it gives a real sense of community and connection between brands and customers.
Attribution is a hot topic, there’s no denying that. Brands are always looking to maximise their online advertising and the fact that businesses now invest so heavily into digital marketing platforms makes understanding their performance even more important.
Sustainability is going to be a critical 2022 trend for advertisers as consumers’ passion and belief in the need for change grows stronger.
It won’t be any surprise to marketers that many of the digital marketing trends in 2022 are data-driven to enable improvements in the customer experience and campaign performance.
With the world entering the third year of a global pandemic, people are becoming both resigned to their changed work and leisure environments, but also weary of the old school “sell, sell, sell” marketing approach.
Whether you’re a freelancer looking to find new clients and opportunities, or an experienced manager in the market for a new job, LinkedIn offers the tools you need to connect with other people and businesses.
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