During the last few years digital advertisers have faced multiple marketing challenges which seemed to have stretched all their ingenuity.
How will things shape up in 2023 and what will be the top marketing challenges facing teams looking for the best ways to spend their ad budgets? And what trends will be influencing how that budget is distributed?
It won’t be any surprise to marketers that many of the digital marketing trends in 2022 are data-driven to enable improvements in the customer experience and campaign performance.
With the world entering the third year of a global pandemic, people are becoming both resigned to their changed work and leisure environments, but also weary of the old school “sell, sell, sell” marketing approach.
Latest research shows that poor quality data is the number one reason for uninformed marketing decisions.
Only 54% of marketing decisions are being influenced by marketing analytics according to Gartner’s latest Marketing Data and Analytics Survey 2020.
There’s a famous saying about shouting into the void which I suspect a lot of marketers ask themselves about their digital marketing efforts.
But discovering whether we are just doing one of all those other phrases which highlight the difficulties of tracking whether or not all the time and money we spend on our marketing is a vital piece of the puzzle.
In today’s uncertain times one of the most common queries has been how do I justify my marketing campaign budget?
With reduced hours because of COVID-19, many teams coping with working from home, the uncertainty over long-term marketing strategies, and the short-term fears about the economy, it’s been a difficult few months for anyone working in digital marketing and social media.
One of the most important ways to ensure marketing campaign success is to understand the visitor journey from email to website.
Anyone working in marketing knows that content is king, your message is what sells your business and the various digital channels you use is how you get that in front of your desired audience.
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