Tag Archives: fake clicks

24th Apr 2024

How to beat the bot clicks

Non-human interactions – or bot clicks – are responsible for almost half of all internet traffic – standing currently at 47.4 per cent. 

With the rise in the internet being at the heart of so many critical business functions, comes the rise of malicious bots deliberately programmed to act in bad faith. 

Industry Insight
24th May 2023

State of fake traffic in 2023

If you’ve never considered the effect fake traffic can have on your brand’s success – or failure – then now is the time.

According to the first annual State of Fake Traffic report from Go-to-Market Security leaders CHEQ, fake traffic – once the domain of IT and Security departments – has now become such a concern that today’s C-suite has realised it can threaten the overall security of a business.

Industry Insight
5th Apr 2023

Malicious bots can damage your company reputation

Bots can cause multiple types of damage to your brand’s website and – by extension – your company reputation.

Misinformation is one of the many ways bots cause issues worldwide and, while you may think your brand is safe from that type of attack, the technology used to create bots which spread false data can also be used to cripple legitimate businesses.

Cyber Security, Industry Insight
22nd Oct 2021

What impressions do you pay for in your ad spend?

You’re probably using a mix of CPC and CPM bidding strategies across your campaigns.  You also may begrudgingly accept that not all those ad impressions you’re paying for are genuine views of your ads, so do you know what you’re really paying for in an ad impression?

When an advert loads, or is served on a page, the advertiser is charged for that impression. But the exact nature of what’s deemed an impression differs by ad channel, and Google and Facebook have a slightly different approach.

Digital Marketing

Award-winning malicious bot protection.

Cyber Award Winner 2021

AI-Enabled Data Solution of the Year – DataIQ Awards 2023 Finalist

Tech Innovation of the Year Winner – Leeds Digital Festival Awards

Cyber Security Company of the Year – UK Business Tech Awards 2023 Finalist

Tech Leader of the Year – Tech Awards 2023 Finalist

Best Use of AI – Tech Awards 2023 Highly Commended