The European Union’s AI Act has now gone into force four years after it was first proposed – and marketers need to be prepared for it.
Although the AI Act will not directly impact UK businesses’ domestic operations, the legislation will still play a role in governing their operations in the EU, especially for those who wish to trade within it.
Applying due diligence is vital when it comes to ad fraud prevention and it should be a key priority for anyone working with marketing budgets or looking at investment.
The world of digital marketing is a rapidly changing one, and ad fraud is a primary concern for everyone in the industry.
During the last few years digital advertisers have faced multiple marketing challenges which seemed to have stretched all their ingenuity.
How will things shape up in 2023 and what will be the top marketing challenges facing teams looking for the best ways to spend their ad budgets? And what trends will be influencing how that budget is distributed?
Veracity’s senior management team has been in London at the two day MTEX Marketing Technology Expo.
The two day event at ExCel, organised by ROAR B2B, sees businesses involved in the technology side of all aspects of marketing showcase their products and listen to keynote speakers on subjects as varied as creating a brand ambassador program through to how AI and automation can lift your PPC.
Martech deployment has seen a reduction in spite of significant changes in how marketing teams manage their technology.
The news comes from Gartner’s 2022 Disruptions Derail Progress in Martech Utilization Survey, which found that just 42% of marketers are deploying the breadth of capabilities available in their Martech stack overall, down from 58% in 2020.
Whether you’re a freelancer looking to find new clients and opportunities, or an experienced manager in the market for a new job, LinkedIn offers the tools you need to connect with other people and businesses.
Don’t miss your chance to catch the final Digital Marketing Hub event of the year being held on December 7th in Leeds.
Facebook’s announcement that it is now Meta is creating ripples throughout the advertising and digital marketing world.
But what is the Metaverse and how will it affect advertisers?
Click fraud protection specialists Veracity have been crowned the winners of a top industry prize at this year’s Prolific North Tech Awards.
The firm, which has offices on Dock Street in Leeds, scooped the ‘Best Martech Innovation Award’ for its optimisation and analytics platform, which is designed to provide marketers with better quality and more accurate data from their online advertising campaigns.
We’ve been looking at some best practices to get the most from your Black Friday marketing for this year’s event on Friday, November 26 and Cyber Monday on November 29th.
What is a good bounce rate for PPC? As an online advertiser, you’ve no doubt asked yourself this question before, done a Google search and not found a particularly helpful answer.
That’s because it’s not that clear-cut; however, we will outline the ways that you can evaluate your PPC campaign bounce rate, whether you’re e-commerce or B2B.
Google announced this week (June 24th) that it is delaying the implementation of third party cookie blocking by almost two years.
The company’s decision to take a more responsible approach and work with all interested parties will be a relief for many PPC managers who now have until mid to late 2023 to prepare.
Award-winning malicious bot protection.
Cyber Award Winner 2021
AI-Enabled Data Solution of the Year – DataIQ Awards 2023 Finalist
Tech Innovation of the Year Winner – Leeds Digital Festival Awards
Cyber Security Company of the Year – UK Business Tech Awards 2023 Finalist
Best Use of AI – Tech Awards 2023 – Highly Commended
UK’s Most Innovative Cyber SME 2024 –
Runner Up
