Latest research shows that poor quality data is the number one reason for uninformed marketing decisions.
Only 54% of marketing decisions are being influenced by marketing analytics according to Gartner’s latest Marketing Data and Analytics Survey 2020.
Working from home has become the new norm for many and as Spring approaches with brighter days and hope of a return to normal, we’ve put together a guide to the marketing analytics tools you need to succeed in 2021.
There is a definite art to advertising on Facebook and – specifically – creating high-converting Facebook ads. Here’s our guide on how to do it.
When Uber turned off two-thirds of their annual advertising budget – around $100m – you could be forgiven for thinking there would be consequences to their actions.
But, because of ad fraud, attribution fraud in particular, the ride-share company found basically no change in the effectiveness of their advertising campaigns.
Veracity has been crowned as one of the winners of a prestigious innovative tech award recognising the very best innovations that the industry offers.
Tech Nation named Leeds-based digital marketing analytics platform Veracity among Yorkshire’s top five innovative, early stage tech companies in its third Rising Stars competition.
Facebook ads have has become a highly lucrative channel for businesses but its popularity has led to an increase in fake clicks.
NOTE: Blog updated 07/01/2021.
Knowing how to create an effective marketing campaign is important as digital ad spend was forecast to rise in 2020.
According to Bill Fisher at eMarketer, digital ad spending in the UK was to grow by 0.3% in 2020 to reach £15.08 billion ($19.25 billion).
It’s been a funny old year but one thing that’s still going full steam ahead – if later than normal – is the quite excellent Leeds Digital Festival 2020.
Running from September 21st for two weeks, this year’s Leeds Digital Festival 2020 is another record-breaker which will see 294 events being hosted across the city both physically and virtually.
There’s a famous saying about shouting into the void which I suspect a lot of marketers ask themselves about their digital marketing efforts.
But discovering whether we are just doing one of all those other phrases which highlight the difficulties of tracking whether or not all the time and money we spend on our marketing is a vital piece of the puzzle.
In today’s uncertain times one of the most common queries has been how do I justify my marketing campaign budget?
With reduced hours because of COVID-19, many teams coping with working from home, the uncertainty over long-term marketing strategies, and the short-term fears about the economy, it’s been a difficult few months for anyone working in digital marketing and social media.
A marketing insight – what is it and why should it be of importance to your business and a key part of any promotional strategy?
At its most simple, a marketing insight is a valuable piece of information which comes via research or data analysis and which can be directly actioned upon to benefit your business strategy.
The first, on Thursday evening was the DMA Awards Shortlist 2019 at the very lovely Haymarket Hotel in Suffolk Square.
Award-winning malicious bot protection.
Cyber Award Winner 2021
AI-Enabled Data Solution of the Year – DataIQ Awards 2023 Finalist
Tech Innovation of the Year Winner – Leeds Digital Festival Awards
Cyber Security Company of the Year – UK Business Tech Awards 2023 Finalist
Best Use of AI – Tech Awards 2023 – Highly Commended
UK’s Most Innovative Cyber SME 2024 –
Runner Up
