Email Marketing Metrics Every Digital Marketer Needs To Know
Learn the metrics you should be measuring to get the most out of your email campaigns and discover how effective your marketing activities really are.
Tag Archives: marketing
Half of Your Clicks Could be Bots
Anyone working in digital marketing knows that click bots are one of the biggest issues facing the industry when it comes to lost revenue. We have been developing Veracity, our bot defence platform, for a few years now. It began as a tool to help digital marketing agencies (and ourselves – a team of marketers, […]
What makes a successful marketing campaign?
Any business worth its salt knows that the key to generating sales is through good advertising – but what makes a successful marketing campaign?
A successful marketing campaign can spark new interest in your business and increase your sales, donations, and impact. Priority one is to establish how you’re going to determine its success – i.e. what is the goal for your campaign.
Award-winning malicious bot protection.
Cyber Award Winner 2021
AI-Enabled Data Solution of the Year – DataIQ Awards 2023 Finalist
Tech Innovation of the Year Winner – Leeds Digital Festival Awards
Cyber Security Company of the Year – UK Business Tech Awards 2023 Finalist
Best Use of AI – Tech Awards 2023 – Highly Commended
UK’s Most Innovative Cyber SME 2024 –
Runner Up
