Tag Archives: metrics

13th Jan 2022

10 digital marketing trends in 2022

It won’t be any surprise to marketers that many of the digital marketing trends in 2022 are data-driven to enable improvements in the customer experience and campaign performance.

With the world entering the third year of a global pandemic, people are becoming both resigned to their changed work and leisure environments, but also weary of the old school “sell, sell, sell” marketing approach.

Digital Marketing, Industry Insight
25th Jun 2021

Google delays third party cookie ban for two years

Google announced this week (June 24th) that it is delaying the implementation of third party cookie blocking by almost two years.
The company’s decision to take a more responsible approach and work with all interested parties will be a relief for many PPC managers who now have until mid to late 2023 to prepare.

Digital Marketing
26th Apr 2019

The bots are coming: follow up

To those of you who managed to make it along to our Leeds Digital Festival event – the bots are coming – on Wednesday, April 24th, thank you!

We appreciate your support and interest and hope that this follow on blog will be useful for you to get some of the detail you may have missed in the heat of the presentation.

Ad Fraud Prevention

Award-winning malicious bot protection.

Cyber Award Winner 2021

AI-Enabled Data Solution of the Year – DataIQ Awards 2023 Finalist

Tech Innovation of the Year Winner – Leeds Digital Festival Awards

Cyber Security Company of the Year – UK Business Tech Awards 2023 Finalist

Best Use of AI – Tech Awards 2023 – Highly Commended

UK’s Most Innovative Cyber SME 2024 –
Runner Up