Concerns as Martech deployment reduces despite progress
Martech deployment has seen a reduction in spite of significant changes in how marketing teams manage their technology.
The news comes from Gartner’s 2022 Disruptions Derail Progress in Martech Utilization Survey, which found that just 42% of marketers are deploying the breadth of capabilities available in their Martech stack overall, down from 58% in 2020.
