With the impending demise of third party cookies the importance of having good quality data – and knowing how to keep it safe – is becoming increasingly critical for marketers.
While the death of the cookie isn’t on the cards for a couple of years, given Google’s announcement it would be delaying the implementation of its blocking for at least two years, it is going to happen.
Audio as a brand awareness platform is one which digital marketers can’t afford to overlook as both Podcasts and Clubhouse continue to gain momentum.
Podcasts have been around a while. Previously known as “audio blogging”, they have roots dating back to the 1980s but they took off from 2004 and there are now more than 115,000 English-language ones available on the internet.
Facebook retargeting ads is the platform’s strongest asset, allowing advertisers to retarget anyone that has interacted on Facebook with their page or event or off Facebook, on their website or app using the Facebook tracking pixel.
In this post, we are going to take a closer look at why a Facebook retargeting strategy is a vital part of a paid social campaign and how advertisers can adapt to Apple’s IOS 14.5 update.
Award-winning malicious bot protection.
Cyber Award Winner 2021
AI-Enabled Data Solution of the Year – DataIQ Awards 2023 Finalist
Tech Innovation of the Year Winner – Leeds Digital Festival Awards
Cyber Security Company of the Year – UK Business Tech Awards 2023 Finalist
Best Use of AI – Tech Awards 2023 – Highly Commended
UK’s Most Innovative Cyber SME 2024 –
Runner Up
