Tag Archives: security

7th Mar 2023

Data breaches cost brands business and reputation

Consumers would stop doing business with a company known to have experienced data breaches.

According to an IBM report, nearly half of consumers surveyed said they had taken this action. This is alarming news when coupled with the global average cost of a data breach reaching an all-time high of $4.35 million for studied organisations.

Louise Auty Industry insight, Website threat

20th Feb 2023

Leeds City Region’s FinTech sector doubles in size since 2020

Leeds City Region’s FinTech sector has doubled since 2020 and is responsible for adding more than £700m in gross value to the area according to a new report.

Whitecap Consulting identified more than 100 FinTech firms in the Leeds City Region, the vast majority of which are start-ups and scaleups, a segment which has tripled in number over the last three years.

Louise Auty Industry insight

Award-winning malicious bot protection

Best Martech Innovation 2021

Cyber Award Winner 2021

Tech Nation Rising Star 2020

Best Marketing Tool 2021

Innovation of the Year 2022

We safeguard organisations from the threat of bot attacks, through our deep tech machine-learning solutions which address Security, Fraud and Ad Tech.

The VERACITY Website Threat Protection platform protects any website from automated attacks to safeguard online revenue, competitive edge, brand reputation and customer relationships. We enable organisations to gain visibility and control over human, good bot, and bad bot traffic without imposing friction on legitimate users.

This technology is based on our proven VERACITY Ad Fraud Protection solution, which helps marketing agencies and brands reduce waste in their digital advertising spend and keep bot data out of marketing decisions.