Google Search is updated thousands of times a year to improve the experience and the quality of results.
According to the multinational technology company, it has created a centralised page called A guide to Google Search ranking systems to make it easier for creators and others to learn about updates and what they mean in practical terms.
Google’s recent announcement of its ‘helpful content update’ has got the digital marketing industry in a spin as they try to work out what it means for content creators.
The move is part of a wider effort on the part of the internet giant to improve the experience of using Search and finding websites with information that’s actually relevant to the end user.
Don’t miss your chance to catch the final Digital Marketing Hub event of the year being held on December 7th in Leeds.
Google’s cookie tracking changes – the digital giant is planning to make third party cookies obsolete in its Chrome browser by 2022 – has significant impact for marketers but all is not lost.
If you only use cookies to track your customer visitor behaviour, preferences and basic demographics while they’re on your website, you’re unlikely to be seriously impacted by the removal of third party cookies, expected to take place by the end of 2022.
Why you want to improve your SEO should be obvious, the better your SEO the chances are more people will find your content and come to your site. If you have quality content this will show will enhance your brand and you will gain the trust of your visitors. Not many will turn in to leads and customers but if you continue to provide value then some will.
