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Tag Archives: tracking

3rd Nov 2021

Veracity crowned Best Martech Innovation at Prolific North Tech Awards

Click fraud protection specialists Veracity have been crowned the winners of a top industry prize at this year’s Prolific North Tech Awards.

The firm, which has offices on Dock Street in Leeds, scooped the ‘Best Martech Innovation Award’ for its optimisation and analytics platform, which is designed to provide marketers with better quality and more accurate data from their online advertising campaigns.

Business, Media
23rd Mar 2021

Our top tips on how to deal with cookie tracking changes

Google’s cookie tracking changes – the digital giant is planning to make third party cookies obsolete in its Chrome browser by 2022 – has significant impact for marketers but all is not lost.
If you only use cookies to track your customer visitor behaviour, preferences and basic demographics while they’re on your website, you’re unlikely to be seriously impacted by the removal of third party cookies, expected to take place by the end of 2022.

Digital marketing
19th Aug 2020

Am I wasting my money on digital marketing efforts?

There’s a famous saying about shouting into the void which I suspect a lot of marketers ask themselves about their digital marketing efforts.
But discovering whether we are just doing one of all those other phrases which highlight the difficulties of tracking whether or not all the time and money we spend on our marketing is a vital piece of the puzzle.

Digital marketing