66% non-human clicks detected on Island Jay’s Ads
The Challenge
Island Jay is a US online retail brand bringing a tropical feeling to all those that wear their soft and durable leisure-wear. In the current climate where comfort clothing sales are booming, their hoodies and colourful t-shirts are in hot demand.
Island Jay attributes much of their success to Facebook and Instagram ads. In fact, 90% of Island Jay’s ad spend goes to Facebook. Like many ecommerce brands, Island Jay had some awareness of click fraud but with no data available on this from Facebook, they really had no idea of how much of their ad spend was being wasted on fake clicks.
“Before discovering Veracity, we thought that click fraud was a problem we had to live with. We didn’t know that a solution existed which would remove fake clicks from our Facebook campaigns. We initially started looking for a solution which could detect click fraud and provide evidence to Facebook to claim refunds. But we soon learnt that Facebook doesn’t issue refunds.”
Jason Guarino, Island Jay’s founder.
The Solution
Island Jay deployed Veracity’s click fraud protection across its Facebook campaigns and are now saving the equivalent of $4K a month which was previously being wasted on invalid bot traffic. In the three-month period they’ve been using Veracity, that’s a staggering $12K in savings, which will inevitably result in higher ROAS.
Veracity’s customer success team plays a vital role in helping Island Jay to measure and improve their Facebook campaign performance using Veracity.
