Client campaign management made easy for Recognition Creative
RAR recommended- Recognition Creative – is a UK agency with a skilled team of designers, marketeers and website development specialists who offer a full marketing service for start-ups to global brands.
The Recognition Creative office is in a converted piggery on a farm in Lymington, Hampshire – a very beautiful part of the world!
The Challenge
Like most agencies, Recognition wanted to improve their client campaign management and reporting.
Good quality client reporting is usually a process that takes hours. The average agency account manager spends 4 plus hours every month on reporting, and that’s just for one client. When you look at agencies with 10 plus clients, that’s a whole week on reporting.
Recognition Creative specifically wanted to improve campaign management for their client – SETsquared – a unique enterprise partnership and a dynamic collaboration between the five leading research-led UK universities of Bath, Bristol, Exeter, Southampton and Surrey.
Better campaign management
Emma uses the Veracity platform to instantly see which channels are most effective for any given campaign.
“When it comes to marketing, many people have experience and preferences and therefore will have natural bias towards certain platforms. With evidence from the Veracity Platform I can show for example that yes, Twitter’s a great awareness platform, but it’s not the one that’s generating their leads.
“I can use Veracity to prove that it’s down to integrated marketing campaigns and show them why that works. It gives me an armoury of useful evidence to show using Veracity.”
