Humanity Detection In Digital Advertising
FS Club Guest.
FS Club Guest.
In this webinar hosted by FS Club, Beacon CEO, Nigel Bridges and CTO Stewart Boutcher, explore the commercial and technical viability of combining three innovative technologies – AI, Digital Journey Mapping and Smart Ledgers – to create a Digital Humanity Determination Platform.
Global digital advertising spend was accurately predicted to reach £228bn ($299bn) in 2020, generating an estimated £1.84tn ($2.4tn) in sales revenue.
However, digital marketing campaigns are subject to average losses due to fraud and missing clicks of 30% (and, in extreme cases, some enterprises reporting 50% or more in terms of bot clicks).
Such activity, often referred to as click-fraud, means that many companies are losing significant amounts of their marketing spend – knowingly or not. Current counter-measure solutions work by identifying fraudulent activity after it happens, looking to block it the next time around.
– Examine the economic, technical, and societal impacts of digital advertising fraud, and discuss the scope for humanity detection in other industries and market sectors.
– Outline why ‘proof of humanity’ in the transaction is a more certain and consistent approach, rather than engaging in a never-ending war of ‘bot-detection’ attrition with the criminal actors and bots often one step ahead of the game.
– Explain how Veracity is exploring the commercial and technical viability of combining three innovative technologies (Artificial Intelligence, Digital Journey Mapping and Smart Ledgers) to create a Digital Humanity Determination Platform and bring about a step-change in significantly reducing online fraud from non-human actors by verifying whether a specific digital action is carried out by a human being.