Tag Archives: lost revenue

7th Jan 2021

How could Uber cut its ad spend by $100m and see no drop in conversion?

When Uber turned off two-thirds of their annual advertising budget – around $100m – you could be forgiven for thinking there would be consequences to their actions.
But, because of ad fraud, attribution fraud in particular, the ride-share company found basically no change in the effectiveness of their advertising campaigns.

Stewart Boutcher Click fraud, Digital marketing

6th Nov 2020

Is Ad Fraud damaging your brand reputation?

Digital ad fraud is more than just lost revenue. It can affect your brand reputation if your adverts appear alongside problematic content.
Not monitoring your online advertising could mean your brand is inadvertently helping human traffickers, terrorists or being associated with other criminal activity.

Stewart Boutcher Click fraud, Digital marketing

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