The European Union’s AI Act has now gone into force four years after it was first proposed – and marketers need to be prepared for it.
Although the AI Act will not directly impact UK businesses’ domestic operations, the legislation will still play a role in governing their operations in the EU, especially for those who wish to trade within it.
Applying due diligence is vital when it comes to ad fraud prevention and it should be a key priority for anyone working with marketing budgets or looking at investment.
The world of digital marketing is a rapidly changing one, and ad fraud is a primary concern for everyone in the industry.
Deploying ad fraud software is one guaranteed way of fighting the current trend of falling advertising budgets.
Average marketing budgets have fallen to 7.7% of overall company revenue, down from 9.1% in 2023, according to Gartner’s survey of 395 CMOs and marketing leaders.
Click fraud rises should be a concern for anyone involved in digital marketing with Juniper Research predicting nearly $1b will be lost to ad fraud by the end of 2024.
This loss of around $85b is estimated to be 22% of all ad spend and Juniper Research is predicting it will continue to rise, reaching around $170b by 2028.
AI in cybercrime has become a powerful new weapon for scammers and many people are falling for sophisticated schemes that use stolen identity data.
A PwC report, in collaboration with Stop Scams UK, published last December found identifying the scale of AI use by scammers is a difficult task. Voice cloning has become a growing concern for the authorities when it comes to ransomware scams.
Rule changes surrounding cyber risks which have already seen Uber’s former CISO sentenced to three years’ probation should be of concern to all C-Suite executives.
Joseph Sullivan, Uber’s former chief information security officer, was found guilty of paying hackers $100,000 (£79,000) after they gained access to 57 million records of Uber customers, including names and phone numbers.
Veracity Trust Network is one of 14 companies shortlisted for the title of The Most Innovative Cyber SME 2024 company.
The winner will be crowned in the Cyber Innovation Zone at Infosecurity Europe, being held at ExCeL in London on June 5th, 2024.
Businesses need to be aware that their data could be at risk if they use third party providers in their supply chain.
A spate of recent cyber-attacks on supply chain providers has seen sensitive data leaked or held to ransom from organisations including the Ministry of Defence, The Metropolitan Police, and a significant number of charities.
Ad fraud is a complex and ever evolving issue and it will damage your business reputation if you fall victim to it.
The fall-out from having your business’ adverts appear on problematic web pages, or from your company being a victim of a cyber-attack, is both financially painful and damaging to your business reputation.
Cyber Security for charities & third sector should be a priority as almost a quarter of all UK charities were the victims of a cyber-attack in 2023.
The figures come from the Cyber Security Breaches Survey, published by the Department for Science, Innovation and Technology and highlight the dangers charities and third sector organisations face from cyber criminals.
Non-human interactions – or bot clicks – are responsible for almost half of all internet traffic – standing currently at 47.4 per cent.
With the rise in the internet being at the heart of so many critical business functions, comes the rise of malicious bots deliberately programmed to act in bad faith.
The UK has been at the forefront of the global gambling industry for nearly two decades, passing laws to regulate remote gaming as early as 2005.
It also has the largest regulated online gambling marketing in the world, generating a total gross gambling yield (GGY) of £15.1 billion in the period between April 2022 and March 2023.
Award-winning malicious bot protection.
Cyber Award Winner 2021
AI-Enabled Data Solution of the Year – DataIQ Awards 2023 Finalist
Tech Innovation of the Year Winner – Leeds Digital Festival Awards
Cyber Security Company of the Year – UK Business Tech Awards 2023 Finalist
Best Use of AI – Tech Awards 2023 – Highly Commended
UK’s Most Innovative Cyber SME 2024 –
Runner Up
