Two of our team were busy last week attending the inaugural AI Standards Hub’s Global Summit in London.
Veracity CEO Nigel Bridges and Chief Data Scientist Reuben Sodhi attended the Summit, held at the Queen Elizabeth II Centre on March 17 & 18th, at the invitation of the National Physical Laboratory, who organised the event alongside The Alan Turing Institute, BSI, and the UK Government.
The UK Government’s Artificial Intelligence (AI) plans aim to boost growth and provide a “vast potential” for future innovation according to Prime Minister Sir Keir Starmer.
The AI Opportunities Action Plan was launched last week with proposals that include investments to boost growth and deliver services more efficiently.
UK businesses can reduce cyber-attack costs by up to 75% (£30b) by implementing simple cybersecurity basics more widely.
This is the view of international insurance intermediary group Howden, which recently revealed that cyber-attacks have cost UK businesses £44bn in the last five years.
When it comes to discovering who benefits from bots the answer is a complicated one as not every bot has malicious intent.
However, according to Statista, the latest figures from 2023 show the estimated annual cost of cybercrime in the UK was the equivalent of $320 billion.
Recent growth in Artificial Intelligence (AI) takes advantage of Machine Learning (ML) to fuel rapid technological development in many ways.
One of those is within cybersecurity, especially when it comes to learning how to combat the ever-growing threat of malicious bots and cybercriminals deploying AI as a means of accessing personal data and hijacking business websites for financial gain.
Cybercrime is here to stay and an important part of any company’s security measures should include identifying malicious bot types.
According to the UK Government’s Cyber Security Breaches Survey 2023, 32% of all UK businesses and 24% of charities reported a cyberattack in the past 12 months.
The European Union’s AI Act has now gone into force four years after it was first proposed – and marketers need to be prepared for it.
Although the AI Act will not directly impact UK businesses’ domestic operations, the legislation will still play a role in governing their operations in the EU, especially for those who wish to trade within it.
Deploying ad fraud software is one guaranteed way of fighting the current trend of falling advertising budgets.
Average marketing budgets have fallen to 7.7% of overall company revenue, down from 9.1% in 2023, according to Gartner’s survey of 395 CMOs and marketing leaders.
Click fraud rises should be a concern for anyone involved in digital marketing with Juniper Research predicting nearly $1b will be lost to ad fraud by the end of 2024.
This loss of around $85b is estimated to be 22% of all ad spend and Juniper Research is predicting it will continue to rise, reaching around $170b by 2028.
Ad fraud is a complex and ever evolving issue and it will damage your business reputation if you fall victim to it.
The fall-out from having your business’ adverts appear on problematic web pages, or from your company being a victim of a cyber-attack, is both financially painful and damaging to your business reputation.
Cyber Security for charities & third sector should be a priority as almost a quarter of all UK charities were the victims of a cyber-attack in 2023.
The figures come from the Cyber Security Breaches Survey, published by the Department for Science, Innovation and Technology and highlight the dangers charities and third sector organisations face from cyber criminals.
Non-human interactions – or bot clicks – are responsible for almost half of all internet traffic – standing currently at 47.4 per cent.
With the rise in the internet being at the heart of so many critical business functions, comes the rise of malicious bots deliberately programmed to act in bad faith.
Award-winning malicious bot protection.
Cyber Award Winner 2021
AI-Enabled Data Solution of the Year – DataIQ Awards 2023 Finalist
Tech Innovation of the Year Winner – Leeds Digital Festival Awards
Cyber Security Company of the Year – UK Business Tech Awards 2023 Finalist
Best Use of AI – Tech Awards 2023 – Highly Commended
UK’s Most Innovative Cyber SME 2024 –
Runner Up
