Veracity Trust Network is sponsoring The Tech Debrief at the Digital City Festival in Manchester which runs from March 27-31st.
The Tech Debrief, hosted at Bruntwood SciTech’s Bright Building on March 28th, has been specially curated for senior decision makers and leaders working in tech-powered businesses.
Bot traffic is a key component of digital ad fraud, the cost of which is projected to climb from $35 billion in 2018 to $100 billion in 2023.
E-commerce applications and login portals are the most common targets of advanced persistent bot traffic.
Veracity Trust Network CEO Nigel Bridges and CTO Stewart Boutcher were in Brussels this week at the Great British Tech Off.
Veracity Trust Network was one of 10 high-potential UK companies specifically selected for the event.
This annual networking and presentation event, held at the British Embassy, aims to create an environment that fosters collaboration between the UK and Belgian Tech sectors facilitated by the UK DIT.
Consumers would stop doing business with a company known to have experienced data breaches.
According to an IBM report, nearly half of consumers surveyed said they had taken this action. This is alarming news when coupled with the global average cost of a data breach reaching an all-time high of $4.35 million for studied organisations.
Leeds City Region’s FinTech sector has doubled since 2020 and is responsible for adding more than £700m in gross value to the area according to a new report.
Whitecap Consulting identified more than 100 FinTech firms in the Leeds City Region, the vast majority of which are start-ups and scaleups, a segment which has tripled in number over the last three years.
We’ve talked a lot about bots here at Veracity but all business owners need to be aware of the very real danger they pose for your brand website.
Bots aren’t always a bad thing, they help us order food, they’re used in apps to support customer service and many of them exist to help the world wide web function and allow the internet to work as it should do.
Veracity’s senior management team has been in London at the two day MTEX Marketing Technology Expo.
The two day event at ExCel, organised by ROAR B2B, sees businesses involved in the technology side of all aspects of marketing showcase their products and listen to keynote speakers on subjects as varied as creating a brand ambassador program through to how AI and automation can lift your PPC.
Digital marketing can be a black art to many people but there are certain things that every Due Diligence team must look at seriously.
Even seasoned practitioners often find it difficult to keep pace with the changing developments in digital marketing, however there are some areas that should be addressed and evidenced without fail before any investment consideration.
Veracity is a firm supporter of providing opportunities for students through the use of internships and they are an important part of our business practice.
Recently we have had Adithya Pradeep, a third year student of Computer Science with Artificial Intelligence (MEng) at the University of Southampton on an internship working on our Veracity project.
Google’s new Performance Max is designed to buy ads across the company’s full range of advertising channels and inventory.
However, since the extension to Smart Shopping was rolled out, there’s been concerns about how it actually “performs” and specific worries about ad placement and difficulties in accessing data from your campaigns.
Systemic change is radically transforming the future of FinTech as delegates at the inaugural Future of Payments Conference hosted by FinTech North in Manchester discovered.
During the conference, which was held in partnership with Discover Global Network and Bruntwood Sci-Tech, delegates heard from Barry James that the West is taking two to five years minimum to match what’s going on in China with cBDC (Central Bank Digital Currency).
It is estimated that half of all internet traffic is attributed to bots and the malicious ones can work to divert visitors or steal clicks from paid ads.
Click Fraud software improves paid advertising.
