Most advertisers know how to optimise their campaigns for optimal performance, but overlook the main culprit of wasted ad spend – click fraud, also known as ad fraud and fake clicks. Around 40% of Facebook ad clicks and impressions are fake, meaning they are made by bots, not humans. And 18% of clicks on Google PPC spend are also being made by bots.
Customer acquisition costs are one of the biggest lines in the budget for many businesses like yours. Research from the Marketing Sherpa E commerce Study shows that ecommerce brands spend 29-57% of their budget on paid search.
It’s so easy to get started using Veracity to protect your paid campaigns. Once it’s connected and working its magic, you can sit back knowing Veracity is always on, monitoring your traffic and protecting your ads against dubious clicks and impressions.
Veracity Threat Protection stacks seamlessly with your DDoS and WAF solutions. This is because it’s an essential, specialised answer to malicious bot activity. Not an add-on. Not an afterthought.
Founded in 2016, we’re the bot defence experts — read on to find out just why you can trust us with your business’s reputation.
Start your free trial Find out moreAward-winning malicious bot protection.
Cyber Award Winner 2021
AI-Enabled Data Solution of the Year – DataIQ Awards 2023 Finalist
Tech Innovation of the Year Winner – Leeds Digital Festival Awards
Cyber Security Company of the Year – UK Business Tech Awards 2023 Finalist
Best Use of AI – Tech Awards 2023 – Highly Commended
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