30,000 bots blocked every day. And counting.

We’re Veracity. The bot defence experts.

During the 2010s, bot activity began the transition from harmless, helpful automation to one of the most aggressive, intelligent threats facing businesses today. Founded in 2016, Veracity was formed with one intention: to fight the rise of malicious bot activity. 

To combat an ever-evolving threat, you need technology that’s prepared for the unknowns just as much as the known predators. Our patented, AI-powered bot detection technology does just that.

Bots can take a lot from your business. Our expertise makes sure that they won’t.

Cyber Award Winner 2021

Best Martech Innovation 2021

Best Marketing Tool 2021

Innovation of the Year 2022

Shortlisted for LDF ‘Tech Innovation of the Year 2023’

Our Story

We began as a digital marketing agency, and quickly learned that bots were decimating PPC budgets and producing bad analytics data. In 2016, with no solution in sight, we decided to solve the problem ourselves, and Veracity Ad Fraud Prevention was born.

Once it became clear that our patented, AI-powered bot detection could do even more for businesses, we developed Web Threat Protection to give businesses everything we wished we’d had. As a collective of data science, marketing, and AI experts, our investment in this is more than commercial. It’s a genuine passion project — which means you get the best solution available for your business.

Our Leadership Team

Nigel Bridges

Chief Executive Officer

Nigel is an experienced executive and advisor with a successful track record of growing technology businesses internationally. He has worked at senior leadership level in both larger corporates and SMEs; and has been the CEO of a number of high-growth technology and services companies, transforming them through a clear agreed strategy, designing and delivering robust sales, delivery and operational processes to provide the platform for transformation and growth.

Stewart Boutcher

Chief Technology Officer

Stewart has experience of working within digital agencies and enterprise clients since 1995 at project manager and board level; leading the delivery of coherent, measured digital strategies to effect organisational change and enable cohesive digital communications, focused on effective user engagement strategies through big data, solid machine learning & data.

John Farthing

Chief Financial Officer

John qualified as a Chartered Accountant in 1988 following which he moved into stockbroking, gaining significant experience with start-ups and smaller company PLCs. Highly connected in the City and with experience acting for both UK listed as well as private companies, John is responsible for all financial aspects of the organisation. John is also a Fellow of the Chartered Institute for Securities & Investment and a Liveryman of the Worshipful Company of World Traders.

Mike Townend


Mike’s focus is on the strategic marketing and business development aspects of technology-focused businesses. He has held senior management roles with software and professional services organisations globally, with the common themes of industry marketing strategy, proposition building, and developing and managing networks of business partners.

Award-winning malicious bot protection.

Cyber Award Winner 2021

AI-Enabled Data Solution of the Year – DataIQ Awards 2023 Finalist

Tech Innovation of the Year Winner – Leeds Digital Festival Awards

Cyber Security Company of the Year – UK Business Tech Awards 2023 Finalist

Tech Leader of the Year – Tech Awards 2023 Finalist

Best Use of AI – Tech Awards 2023 Highly Commended