Protecting the Gaming Sector

The largest regulated online gambling market in the world

The United Kingdom has the largest regulated online gambling market in the world. In 2018-19, 10.5 million adults (aged 16+) gambled online, and the online sector yielded £5.3bn gross. The online sector is growing with the increased use of mobile devices. By March 2023, 14 million active players were gambling online across verticals, with the biggest operators (who cover approximately 80% of the online gambling market).

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Global market to reach $124 billion by 2027

Globally, 2022 saw the gambling scene make $449.04 billion worldwide, with online gambling contributing $74.42 billion (16.58%) of the total revenue, the biggest contributor among the segments. Also, analysts project the market to rise at an annual rate of 9.1% and reach $124 billion by 2027.

Cyber attacks on casinos are nothing new

From 2014 to 2022 there were at least ten attacks on Vegas casinos, leaving these organisations unable to fully operate until system restoration was complete, causing significant financial and reputational damage. Casinos are an opportunistic target because they have money and the public outcry is less pronounced when they are attacked, according to Katell Thielemann, distinguished VP analyst at Gartner.

The gaming industry is heavily regulated and therefore is full of technologies to monitor the movement of clients, croupiers, service workers and funds alike. Every one of these systems is a possible entry point.

Katell Thielemann

VP analyst at Gartner, Inc

How Veracity Trust Network has helped others in this sector

Protecting your website and ads from malicious bots is challenging. It requires an expert skillset from a specialist cybersecurity partner, such as Veracity Trust Network.

45.2% invalid, non-human traffic detected

within the 2-week detection phase for an online gaming client

45.2% to 7% in just four months

with the help of Ad Fraud Prevention, invalid traffic dramatically reduced in just four months

Budget effectiveness increased from 54% to 93%

by removing invalid traffic, allowing for cleaner, more accurate campaign measurement

“Bots have definitely been lurking on my site for a long time because I have seen them in my statistics before. There was a time when I was trying to block them manually, but there were so many of them that it felt like an impossible feat. I did my best to keep the site itself secure, but there was no way to stop the bots. I noticed a massive uptick in unusual activity, which is what prompted me to look into Veracity. It is a little alarming to know that bots show up on the daily.”

Amy, Founder of AmysGames Entertainment

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Cyber threats for the gambling & gaming sector are rising

The UK has been at the forefront of the global gambling industry for nearly two decades, passing laws to regulate remote gaming as early as 2005.

It also has the largest regulated online gambling marketing in the world, generating a total gross gambling yield (GGY) of £15.1 billion in the period between April 2022 and March 2023.

This represents a 6.8 per cent increase on the previous year and a 6.6% increase on the last pre-lockdown period between April 2019 and March 2020.

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