
What do you know about fake clicks on Facebook?
Facebook ads have has become a highly lucrative channel for businesses but its popularity has led to an increase in fake clicks.
Facebook ads have has become a highly lucrative channel for businesses but its popularity has led to an increase in fake clicks.
NOTE: Blog updated 07/01/2021.
Knowing how to create an effective marketing campaign is important as digital ad spend was forecast to rise in 2020.
According to Bill Fisher at eMarketer, digital ad spending in the UK was to grow by 0.3% in 2020 to reach £15.08 billion ($19.25 billion).
How much do you understand about your customer’s journey from your digital marketing campaign to your website?
Today’s website analytics don’t just help organisations track and monitor website traffic and page views, they can also be used to analyse multiple channels including social media, video, email, mobile and PPC campaigns.
It’s been a funny old year but one thing that’s still going full steam ahead – if later than normal – is the quite excellent Leeds Digital Festival 2020.
Running from September 21st for two weeks, this year’s Leeds Digital Festival 2020 is another record-breaker which will see 294 events being hosted across the city both physically and virtually.
WTF are we going to do about WFH?
A question I’m hearing a lot from agency owners at the moment. Before the pandemic, WFH was a topic that gave many agency leaders the shivers.
There’s a famous saying about shouting into the void which I suspect a lot of marketers ask themselves about their digital marketing efforts.
But discovering whether we are just doing one of all those other phrases which highlight the difficulties of tracking whether or not all the time and money we spend on our marketing is a vital piece of the puzzle.
In today’s uncertain times one of the most common queries has been how do I justify my marketing campaign budget?
With reduced hours because of COVID-19, many teams coping with working from home, the uncertainty over long-term marketing strategies, and the short-term fears about the economy, it’s been a difficult few months for anyone working in digital marketing and social media.
A good marketing plan is key to giving your business the best fighting chance it can and this blog is going to walk you through how to create a successful marketing campaign plan in five easy steps.
The Leeds Digital Festival 2018 has come to an end. Marking another successful year of talks, quizzes, conferences, and all manner of tech gatherings in the great city of Leeds.
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