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All posts by: Veracity Team

About Veracity Team
22nd Jun 2022

Creativity in CX is the way forward for brands

Brands who use creativity in CX achieve higher returns according to two key business metrics – financial performance and McKinsey’s Innovation Score.

McKinsey developed a quantitative measure that could be used to examine the link between creativity and business performance – the Award Creativity Score – an index based on the prestigious Cannes Lions awards given each year for advertising and marketing excellence.

Digital marketing
9th Jun 2022

People first marketing sees a growth in contextual advertising

A third of consumers are “creeped out” with behavioural tracking technology so digital marketers are turning back to contextual advertising.

A survey of more than 1,000 adults aged 18+ in the UK were surveyed by The Harris Poll on behalf of GumGum also found that 31% of respondents “felt violated” by the use of behavioural tracking to deliver advertising to them on the internet.

Digital marketing
20th Apr 2021

Responsive Search Ads – The Complete Guide

Google’s responsive search ads (RSAs) were introduced in 2018, and it was one of the biggest changes to the platform since they brought out expanded search ads back in 2016.
With responsive search ads, rather than testing different expanded ads you can use Google’s algorithms to do the legwork for you.

Digital marketing
19th Mar 2019

What makes a successful marketing campaign?

Any business worth its salt knows that the key to generating sales is through good advertising – but what makes a successful marketing campaign?
A successful marketing campaign can spark new interest in your business and increase your sales, donations, and impact. Priority one is to establish how you’re going to determine its success – i.e. what is the goal for your campaign.

Digital marketing