Brands who use creativity in CX achieve higher returns according to two key business metrics – financial performance and McKinsey’s Innovation Score.
McKinsey developed a quantitative measure that could be used to examine the link between creativity and business performance – the Award Creativity Score – an index based on the prestigious Cannes Lions awards given each year for advertising and marketing excellence.
A third of consumers are “creeped out” with behavioural tracking technology so digital marketers are turning back to contextual advertising.
A survey of more than 1,000 adults aged 18+ in the UK were surveyed by The Harris Poll on behalf of GumGum also found that 31% of respondents “felt violated” by the use of behavioural tracking to deliver advertising to them on the internet.
Don’t miss your chance to catch the final Digital Marketing Hub event of the year being held on December 7th in Leeds.
Tech Nation’s 2021 Report highlights UKs tech growth and resilience in 2020 despite the unprecedented challenges caused by both the Covid-19 pandemic and Brexit uncertainty.
UK tech Venture Capital investment is third in the world, hitting a record high of $15bn in 2020 in the face of challenging conditions
We are extremely proud to have won this year’s B2B Marketing Expo Innovation Award for Best Marketing Tool.
This follows the recent win of the 2021 Prolific North Best Martech Innovation.
Google’s responsive search ads (RSAs) were introduced in 2018, and it was one of the biggest changes to the platform since they brought out expanded search ads back in 2016.
With responsive search ads, rather than testing different expanded ads you can use Google’s algorithms to do the legwork for you.
There is a definite art to advertising on Facebook and – specifically – creating high-converting Facebook ads. Here’s our guide on how to do it.
Why you want to improve your SEO should be obvious, the better your SEO the chances are more people will find your content and come to your site. If you have quality content this will show will enhance your brand and you will gain the trust of your visitors. Not many will turn in to leads and customers but if you continue to provide value then some will.
In this time of upheaval, many more people are finding they’re having to switch from their daily office commute and set up a workspace within their home environment.
We’ve spoken to colleagues and other experts who are big proponents of the WFH movement to see how the current stay at home situation is affecting them and their business.
A marketing insight – what is it and why should it be of importance to your business and a key part of any promotional strategy?
At its most simple, a marketing insight is a valuable piece of information which comes via research or data analysis and which can be directly actioned upon to benefit your business strategy.
No-one working in marketing should need to be told about the importance of having a digital marketing strategy – it’s the map on which all campaigns and customer journeys should be marked upon.
But a surprisingly large number of businesses don’t bother with a marketing plan at all and certainly not one which focuses on how they use social media to create an effective digital marketing strategy.
One of the biggest challenges budding marketers face is finding ways to track and measure their success through digital marketing measurement.
Whether you’re keeping track of marketing for your own businesses, or your client’s, you need to be able to see where you’re making gains, and where you should scale back.
Award-winning malicious bot protection.
Cyber Award Winner 2021
AI-Enabled Data Solution of the Year – DataIQ Awards 2023 Finalist
Tech Innovation of the Year Winner – Leeds Digital Festival Awards
Cyber Security Company of the Year – UK Business Tech Awards 2023 Finalist
Best Use of AI – Tech Awards 2023 – Highly Commended
UK’s Most Innovative Cyber SME 2024 –
Runner Up
