Brands who use creativity in CX achieve higher returns according to two key business metrics – financial performance and McKinsey’s Innovation Score.
McKinsey developed a quantitative measure that could be used to examine the link between creativity and business performance – the Award Creativity Score – an index based on the prestigious Cannes Lions awards given each year for advertising and marketing excellence.
A third of consumers are “creeped out” with behavioural tracking technology so digital marketers are turning back to contextual advertising.
A survey of more than 1,000 adults aged 18+ in the UK were surveyed by The Harris Poll on behalf of GumGum also found that 31% of respondents “felt violated” by the use of behavioural tracking to deliver advertising to them on the internet.
Don’t miss your chance to catch the final Digital Marketing Hub event of the year being held on December 7th in Leeds.
Tech Nation’s 2021 Report highlights UKs tech growth and resilience in 2020 despite the unprecedented challenges caused by both the Covid-19 pandemic and Brexit uncertainty.
UK tech Venture Capital investment is third in the world, hitting a record high of $15bn in 2020 in the face of challenging conditions
We are extremely proud to have won this year’s B2B Marketing Expo Innovation Award for Best Marketing Tool.
This follows the recent win of the 2021 Prolific North Best Martech Innovation.
Google’s responsive search ads (RSAs) were introduced in 2018, and it was one of the biggest changes to the platform since they brought out expanded search ads back in 2016.
With responsive search ads, rather than testing different expanded ads you can use Google’s algorithms to do the legwork for you.
There is a definite art to advertising on Facebook and – specifically – creating high-converting Facebook ads. Here’s our guide on how to do it.
You’ve just run what you think was your most successful advertising event ever but how do you actually measure marketing campaign success?
Any business worth its salt knows that the key to generating sales is through good advertising – but what makes a successful marketing campaign?
A successful marketing campaign can spark new interest in your business and increase your sales, donations, and impact. Priority one is to establish how you’re going to determine its success – i.e. what is the goal for your campaign.
Halloween is big business across the globe and it provides a perfect opportunity for some seasonal social media campaign marketing. Now is the perfect time to spice up your clients social media with our awesome (and easy) campaign ideas.
