bot detection Archives - Veracity Trust Network

21st Sep 2022

Why reCAPTCHA isn’t a failsafe against all click fraud

Google’s reCAPTCHA is hailed as a simple solution against bots, spam and other internet abuse but it’s not a failsafe. It can easily be defeated.

Bad bots continue to consume resources and overwhelm organisations, accounting for at least a quarter of all internet traffic and disrupting processes.

To highlight the size of the problem, there were in excess of 57 billion bot-initiated attacks in human-initiated financial services processes in 2021 (this is believed to be an underestimate. Source: Help Net Security), growing at 41% per year.

Louise Auty Digital marketing

27th Jul 2022

Veracity internships and why they matter to us

Veracity is a firm supporter of providing opportunities for students through the use of internships and they are an important part of our business practice.

Recently we have had Adithya Pradeep, a third year student of Computer Science with Artificial Intelligence (MEng) at the University of Southampton on an internship working on our Veracity project.

Mike Townend Industry insight

25th Apr 2022

Building Human Communications that matter

The pandemic has affected how we interact but for digital marketing there is a growing emphasis on rebuilding human communications.

Consumers have reshaped the way they communicate, using social media channels and digital tools rather than face-to-face direct selling and this is making brands rethink their marketing strategies to focus on creating customer-first inclusivity.

Suzanne Trainer Digital marketing

25th Feb 2021

Veracity wins Tech Nation Rising Stars 3.0 Cyber Award

Beaconsoft Limited has won the Tech Nation Rising Stars 3.0 Cyber Award, recognising us as the best Cyber Security company in the competition.
This is based partly on our Veracity ad fraud/bot detection capability but also on our Innovate UK project (Veracity) which detects human involvement in internet transactions.

Nigel Bridges Business