Google Search is updated thousands of times a year to improve the experience and the quality of results.
According to the multinational technology company, it has created a centralised page called A guide to Google Search ranking systems to make it easier for creators and others to learn about updates and what they mean in practical terms.
Google’s responsive search ads (RSAs) were introduced in 2018, and it was one of the biggest changes to the platform since they brought out expanded search ads back in 2016.
With responsive search ads, rather than testing different expanded ads you can use Google’s algorithms to do the legwork for you.
Why you want to improve your SEO should be obvious, the better your SEO the chances are more people will find your content and come to your site. If you have quality content this will show will enhance your brand and you will gain the trust of your visitors. Not many will turn in to leads and customers but if you continue to provide value then some will.
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