The UK’s critical national infrastructure (CNI) consists of the most important systems in the country – responsible for keeping the economy functioning and supplying services to homes and businesses.
Recent changes in the geopolitical environment, including the ongoing war in Ukraine, the rise of state-aligned groups around the globe and an increase in aggressive cyber activity, means the threat status for the UK’s CNI has heightened.
Although the UK’s advertising market spend saw an increase in 2023 to £9.6bn – ad fraud still remains the biggest threat to budgets.
According to the latest IPA Bellweather report, marketing budgets saw their biggest growth since 2014 but ad fraud also hit an estimated $84 billion in the same year.
Award-winning malicious bot protection.
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