Google’s new Performance Max is designed to buy ads across the company’s full range of advertising channels and inventory.
However, since the extension to Smart Shopping was rolled out, there’s been concerns about how it actually “performs” and specific worries about ad placement and difficulties in accessing data from your campaigns.
Systemic change is radically transforming the future of FinTech as delegates at the inaugural Future of Payments Conference hosted by FinTech North in Manchester discovered.
During the conference, which was held in partnership with Discover Global Network and Bruntwood Sci-Tech, delegates heard from Barry James that the West is taking two to five years minimum to match what’s going on in China with cBDC (Central Bank Digital Currency).
It is estimated that half of all internet traffic is attributed to bots and the malicious ones can work to divert visitors or steal clicks from paid ads.
Click Fraud software improves paid advertising.
Personal branding, ad fraud and Amazon Demand-side platform are the subjects of three talks being given by experts at the first London Digital Marketing Hub event on May 19th.
The event, jointly sponsored by Veracity and Grant Thornton, is being held at Grant Thornton’s head office, 30 Finsbury Square, EC2A 1AG, from 5.30 – 8pm.
Attribution is a hot topic, there’s no denying that. Brands are always looking to maximise their online advertising and the fact that businesses now invest so heavily into digital marketing platforms makes understanding their performance even more important.
Sustainability is going to be a critical 2022 trend for advertisers as consumers’ passion and belief in the need for change grows stronger.
It won’t be any surprise to marketers that many of the digital marketing trends in 2022 are data-driven to enable improvements in the customer experience and campaign performance.
With the world entering the third year of a global pandemic, people are becoming both resigned to their changed work and leisure environments, but also weary of the old school “sell, sell, sell” marketing approach.
Whether you’re a freelancer looking to find new clients and opportunities, or an experienced manager in the market for a new job, LinkedIn offers the tools you need to connect with other people and businesses.
In contrast to last year’s pared down celebrations the Christmas advert 2021 season has kicked off with everything from alien visitations to Sainsbury’s on the nose “Christmas to Savour” ad featuring Etta James’ At Last.
Sainsbury’s worked with agency Wieden+Kennedy to create an advert which sees a large gathering of family and friends for Christmas dinner with grandpa having trouble cracking a nut, kids hiding under the table with some goodies and a dog jumping up and down begging for food.
Tech Nation’s 2021 Report highlights UKs tech growth and resilience in 2020 despite the unprecedented challenges caused by both the Covid-19 pandemic and Brexit uncertainty.
UK tech Venture Capital investment is third in the world, hitting a record high of $15bn in 2020 in the face of challenging conditions
Facebook’s announcement that it is now Meta is creating ripples throughout the advertising and digital marketing world.
But what is the Metaverse and how will it affect advertisers?
Meet Tom We’re very lucky to have had Tom work as our IT development intern here at Veracity. Tom’s a student from Huddersfield University, who is about to complete his last year of Computer Science with Games Programming (BSc) degree. What was your virtual internship experience during a lockdown? “During Lockdown, my workload wasn’t too […]
Award-winning malicious bot protection.
Cyber Award Winner 2021
AI-Enabled Data Solution of the Year – DataIQ Awards 2023 Finalist
Tech Innovation of the Year Winner – Leeds Digital Festival Awards
Cyber Security Company of the Year – UK Business Tech Awards 2023 Finalist
Best Use of AI – Tech Awards 2023 – Highly Commended
UK’s Most Innovative Cyber SME 2024 –
Runner Up
