Veracity scoops Best Marketing Tool Award
We are extremely proud to have won this year’s B2B Marketing Expo Innovation Award for Best Marketing Tool.
This follows the recent win of the 2021 Prolific North Best Martech Innovation.
Tag Archives: data analytics
What marketers can do to create good quality data
With the impending demise of third party cookies the importance of having good quality data – and knowing how to keep it safe – is becoming increasingly critical for marketers.
While the death of the cookie isn’t on the cards for a couple of years, given Google’s announcement it would be delaying the implementation of its blocking for at least two years, it is going to happen.
Click fraud rises in 2021 due to increased e-commerce spend
Click fraud rises in 2021 have been heavily influenced by increased e-commerce spend during the COVID-19 pandemic.
Veracity wins Tech Nation Rising Stars 3.0 Cyber Award
Beaconsoft Limited has won the Tech Nation Rising Stars 3.0 Cyber Award, recognising us as the best Cyber Security company in the competition.
This is based partly on our Veracity ad fraud/bot detection capability but also on our Innovate UK project (Veracity) which detects human involvement in internet transactions.
Marketing analytics tools you need in 2021
Working from home has become the new norm for many and as Spring approaches with brighter days and hope of a return to normal, we’ve put together a guide to the marketing analytics tools you need to succeed in 2021.
