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Tag Archives: data

28th Nov 2022

MTEX Marketing Technology Expo Round Up

Veracity’s senior management team has been in London at the two day MTEX Marketing Technology Expo.

The two day event at ExCel, organised by ROAR B2B, sees businesses involved in the technology side of all aspects of marketing showcase their products and listen to keynote speakers on subjects as varied as creating a brand ambassador program through to how AI and automation can lift your PPC.

Business, Industry insight
17th Oct 2022

Save money on your projects without sacrificing creativity

When it comes to the ad budget how much could be spent on creativity if you’d eliminated wasted spend?

You can save money on your projects without sacrificing creativity if you follow a few vital steps – including making sure you’re receiving accurate data in your marketing analytics and using a complete ad fraud protection option like Veracity.

Digital marketing
25th Apr 2022

Building Human Communications that matter

The pandemic has affected how we interact but for digital marketing there is a growing emphasis on rebuilding human communications.

Consumers have reshaped the way they communicate, using social media channels and digital tools rather than face-to-face direct selling and this is making brands rethink their marketing strategies to focus on creating customer-first inclusivity.

Digital marketing
13th Jan 2022

10 digital marketing trends in 2022

It won’t be any surprise to marketers that many of the digital marketing trends in 2022 are data-driven to enable improvements in the customer experience and campaign performance.

With the world entering the third year of a global pandemic, people are becoming both resigned to their changed work and leisure environments, but also weary of the old school “sell, sell, sell” marketing approach.

Digital marketing, Industry insight
3rd Nov 2021

Veracity crowned Best Martech Innovation at Prolific North Tech Awards

Click fraud protection specialists Veracity have been crowned the winners of a top industry prize at this year’s Prolific North Tech Awards.

The firm, which has offices on Dock Street in Leeds, scooped the ‘Best Martech Innovation Award’ for its optimisation and analytics platform, which is designed to provide marketers with better quality and more accurate data from their online advertising campaigns.

Business, Media
3rd Nov 2020

How to create an effective marketing campaign

NOTE: Blog updated 07/01/2021.
Knowing how to create an effective marketing campaign is important as digital ad spend was forecast to rise in 2020.
According to Bill Fisher at eMarketer, digital ad spending in the UK was to grow by 0.3% in 2020 to reach £15.08 billion ($19.25 billion).

Digital marketing
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