Google Search is updated thousands of times a year to improve the experience and the quality of results.
According to the multinational technology company, it has created a centralised page called A guide to Google Search ranking systems to make it easier for creators and others to learn about updates and what they mean in practical terms.
Veracity’s senior management team has been in London at the two day MTEX Marketing Technology Expo.
The two day event at ExCel, organised by ROAR B2B, sees businesses involved in the technology side of all aspects of marketing showcase their products and listen to keynote speakers on subjects as varied as creating a brand ambassador program through to how AI and automation can lift your PPC.
After a tumultuous year online retailer Very was first off the mark once again with its 2022 Christmas advert.
The advert dropped on October 13th and features a mother looking at the camera and stating that: “Christmas isn’t just one day, it’s lots of days” as her family exchange gifts.
Martech deployment has seen a reduction in spite of significant changes in how marketing teams manage their technology.
The news comes from Gartner’s 2022 Disruptions Derail Progress in Martech Utilization Survey, which found that just 42% of marketers are deploying the breadth of capabilities available in their Martech stack overall, down from 58% in 2020.
When it comes to the ad budget how much could be spent on creativity if you’d eliminated wasted spend?
You can save money on your projects without sacrificing creativity if you follow a few vital steps – including making sure you’re receiving accurate data in your marketing analytics and using a complete ad fraud protection option like Veracity.
Google’s reCAPTCHA is hailed as a simple solution against bots, spam and other internet abuse but it’s not a failsafe. It can easily be defeated.
Bad bots continue to consume resources and overwhelm organisations, accounting for at least a quarter of all internet traffic and disrupting processes.
To highlight the size of the problem, there were in excess of 57 billion bot-initiated attacks in human-initiated financial services processes in 2021 (this is believed to be an underestimate. Source: Help Net Security), growing at 41% per year.
Google’s recent announcement of its ‘helpful content update’ has got the digital marketing industry in a spin as they try to work out what it means for content creators.
The move is part of a wider effort on the part of the internet giant to improve the experience of using Search and finding websites with information that’s actually relevant to the end user.
Justifying your market spend in a cost of living crisis is something many marketers are dealing with even though the latest IPA Bellwether Report shows budgets continued to grow at a solid pace in the second quarter of 2022.
Personal branding, ad fraud and Amazon Demand-side platform are the subjects of three talks being given by experts at the first London Digital Marketing Hub event on May 19th.
The event, jointly sponsored by Veracity and Grant Thornton, is being held at Grant Thornton’s head office, 30 Finsbury Square, EC2A 1AG, from 5.30 – 8pm.
The pandemic has affected how we interact but for digital marketing there is a growing emphasis on rebuilding human communications.
Consumers have reshaped the way they communicate, using social media channels and digital tools rather than face-to-face direct selling and this is making brands rethink their marketing strategies to focus on creating customer-first inclusivity.
Fraud is killing your digital marketing campaigns. It’s a bold statement to make but it’s fully justified by recent industry events which have highlighted failings and exposed weaknesses. And it’s affecting big business.
Veracity has added the Digital City 2022 Award for Innovation of the Year for its click fraud protection platform.
The win was announced by musician, public speaker and DistroTV presenter, Sheila Gordhan, at a ceremony sponsored by Klaviyo and hosted at the Etihad Stadium in Manchester on March 10.
Award-winning malicious bot protection.
Cyber Award Winner 2021
AI-Enabled Data Solution of the Year – DataIQ Awards 2023 Finalist
Tech Innovation of the Year Winner – Leeds Digital Festival Awards
Cyber Security Company of the Year – UK Business Tech Awards 2023 Finalist
Tech Leader of the Year – Tech Awards 2023 Finalist
Best Use of AI – Tech Awards 2023 Highly Commended
